Senior Field Customer Marketer, EMEA

Join to apply for the Senior Customer Marketing Manager, EMEA role at Bloomreach
.

Bloomreach is building the world’s premier agentic platform for personalization
. We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey. We are taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses. We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise—available on demand, at every touchpoint in their journey.

We’re designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer‑first work marketers were always meant to do. All of this is built on the intelligence of a single AI engine—
Loomi AI
—so that personalization isn’t only autonomous… it’s also consistent. From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

As the Senior Customer Marketing Manager, EMEA
, you will own the regional customer marketing strategy to drive adoption, advocacy, upsell & cross‑sell, and expansion across Bloomreach’s EMEA install base. You will partner closely with Customer Success, Sales, Product Marketing, Field Marketing and our Events team to turn customer outcomes into programs that deliver business impact.

• Define and execute the EMEA customer marketing strategy aligned to regional retention, expansion, and advocacy goals. Build quarterly plans and operating rhythms.
• Work with product marketing on onboard, enable, and accelerate product adoption (e.g., in‑app education, webinars, office hours, playbooks, email nurture).
• Partner with Sales/CS on account‑based plays that unlock upsell and cross‑sell—targeted campaigns, success stories by ICP/segment, and value realisation proof.
• Grow the pipeline of public customer evidence (Deeto)—case studies, video testimonials, reviews, awards, speakers—mapped to priority products, geos, and industries and grow our base of Bloomreach ambassadors.
• Maintain a healthy EMEA reference pool; enable Sales with compliant, timely references and track coverage against priority segments.
• Lead regional user groups, round tables, and customer events; recruit speakers, manage agencies, and drive participation and post‑event follow‑up.
• Partner on NPS/CSAT surveys, win/loss, and qualitative research. Translate insights into with Product, CS, and PMM.
• Create and localise high‑impact customer content (stories, newsletters, success kits, spotlights) tailored to EMEA audiences and languages.
• Define KPIs, build dashboards, and report on program impact (adoption lifts, expansion pipeline influenced, reference coverage, advocacy outputs).
• Ensure GDPR‑compliant consent, data handling, and reference usage; maintain accurate records and opt‑in status.
• Build trusted partnerships with EMEA Sales and CS leadership, Partner Marketing, and Comms/PR to amplify customer stories and outcomes.

• 6–10 years in B2B SaaS customer marketing (or closely related), with meaningful ownership of EMEA programs.
• Evidence of driving adoption, advocacy, and expansion outcomes in a multi‑product, enterprise or mid‑market environment.
• Skilled at building reference programs and generating public proof (case studies, reviews, speakers) mapped to GTM priorities.
• Strong planning, prioritisation, and cross‑functional leadership across CS, Sales, Product, and PMM.
• Ability to turn results into compelling narratives and assets for segmented audiences.
• Experience with AI (ChatGPT, Glean agents, Copy.ai), familiarity with CRM and marketing automation (e.g., Salesforce, Hub Spot or similar), advocacy platforms (e.g., Influitive/Slap Five), and survey tools.
• Data fluent; sets clear KPIs, builds dashboards, and ties programs to business outcomes.
• Knowledge of EMEA market nuances and GDPR best practices.
• Fluency in English, with additional EMEA languages a…