TikTok Shop Community Manager

About the Role

Our client in the UK is looking for a commercially savvy and creatively driven Tik Tok Shop Community Manager to build, manage, and scale their Tik Tok Shop presence. This person will sit at the intersection of creator partnerships, performance marketing, and eCommerce trading, turning content into revenue and creators into a high-performing sales engine.

You’ll be responsible for growing a thriving creator community, identifying winning products, and driving GMV through both organic and paid Tik Tok Shop strategies.

Tik Tok Shop & Channel Growth

• Own and manage the end-to-end Tik Tok Shop ecosystem.
• Identify, launch, and scale products with strong Tik Tok-native sales potential.
• Manage pricing, promotions, and trading strategy to maximize channel profitability.
• Take ownership of channel P&L and commercial performance.

Creator Community Management

• Recruit, onboard, and manage a network of Tik Tok creators and affiliates.
• Build strong, ongoing relationships with creators to drive consistent content output.
• Develop incentive structures, campaigns, and performance-based rewards.
• Educate creators on what converts and how to sell effectively on Tik Tok Shop.

Content & Performance Optimization

• Analyse content performance to identify trends, winning formats, and scaling opportunities.
• Spot opportunities in adjacent and emerging categories.
• Feed learnings back into creator briefs and campaign strategy.

Paid Growth

• Plan and manage Tik Tok Shop advertising campaigns, including GMV Max ads.
• Work closely with paid media strategy to scale top-performing products and creators.
• Monitor ROAS, CPA, GMV, and contribution margin.

Data & Reporting

• Track and report on key KPIs including GMV, conversion rates, AOV, creator performance, and ad performance.
• Use data to guide product selection, pricing, and campaign decisions.

• Proven experience managing a Tik Tok Shop and driving sales performance.
• Experience building and managing a creator or affiliate community.
• Strong understanding of how Tik Tok content drives commerce.
• Experience identifying winning products and trends within Tik Tok-native categories.
• Solid commercial acumen, able to price products and manage channel P&L.
• Hands-on experience with Tik Tok advertising, particularly GMV Max campaigns.
• Strong written and verbal communication skills.
• Highly data-driven, analytical, and numerate.
• Self-starter with a strong drive to deliver measurable growth.
• Experience with Euka or Kalodata.