Internal Sales Representative, Charcroft Electronics

Job Title

Internal Sales Representative

Llanwrtyd Wells, Powys

Full-time, 37.5 hours per week

Charcroft Electronics Ltd. is a UK-based specialist manufacturer and distributor of high‑reliability electronic components. With over 50 years of experience supporting customers in the aerospace, defence, transportation, and industrial sectors, Charcroft is recognised for its technical expertise, customer focus, and quality. We are proud to be an award‑winning Welsh business with a friendly and supportive culture. Our team works closely with both customers and suppliers to deliver outstanding service and solutions.

The Internal Sales Representative will play a key role in supporting customers and driving sales growth within Charcroft’s distribution business. Reporting to the Sales Office Manager, you will work closely with the external Business Development team, suppliers, and customers to prepare quotations, process orders, and provide exceptional customer service. This is an excellent opportunity for someone with a proactive attitude and strong communication skills who enjoys building relationships and working in a fast‑paced, technical environment.

• Act as a key point of contact for customers via phone and email.
• Prepare accurate quotations and follow up proactively to convert opportunities into orders.
• Process customer purchase orders efficiently and accurately.
• Provide product information, lead times, and pricing to customers in line with company policies.
• Work closely with the Business Development Managers (BDMs) to support customer accounts and new business opportunities.
• Maintain and update customer information and communications within the CRM and ERP systems.

• Liaise with suppliers to obtain pricing, lead times, and technical data for quotations.
• Build and maintain strong supplier relationships to ensure timely and competitive responses.
• Support purchasing with order tracking or queries as required.

• Ensure all quotations, orders, and communications are accurately recorded.
• Monitor and follow up on open quotes and opportunities.
• Support sales reporting, pipeline tracking, and performance metrics as requested by the Sales Office Manager.
• Work collaboratively with colleagues across departments to ensure a seamless customer experience.

• Experience in an internal sales, customer service, or commercial role (preferably in manufacturing, distribution, or engineering).
• Strong communication and relationship‑building skills.
• High level of accuracy and attention to detail.
• Ability to prioritise tasks and manage multiple customer accounts.
• Good IT skills including Excel, Outlook, and ERP or CRM systems.

• Understanding of components, part numbers, and basic technical terminology (training provided).

• Proactive, positive, and team‑oriented approach.
• Customer‑focused mindset with a passion for service excellence.
• Strong organisational skills and willingness to learn.
• Ability to work collaboratively in a close‑knit team environment.

• Competitive salary based on experience.
• 20 days annual leave plus bank holidays.
• Company pension and private healthcare (after qualifying period).
• Ongoing training and development opportunities.
• Friendly, supportive, and inclusive working environment.

Please send your CV to Vicky Mellor at