Regional Manager - AG

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The Regional Manager leads the Large Agriculture region, providing overall direction and accountability for agricultural equipment sales, service, and parts across branch locations. The Branch Leadership reports to this role, which is responsible for driving profitable growth, operational excellence, and an exceptional customer experience throughout the region. Combining strong business leadership with deep knowledge of the agricultural equipment market, the Regional Manager develops and executes regional strategy, builds high-performing branch teams, and manages the region’s overall financial performance.

This role partners closely with central support functions and OEM partners to ensure the region is well positioned to meet the needs of producers and the broader agricultural community. The position is a remote and based in AB or SK with a requirement for travel.

• Provide overall leadership and direction for the Large Agriculture region across sales, service, and parts.
• Develop and execute regional business plans and strategies that align with organizational goals and drive profitable growth.
• Set clear performance expectations, goals, and priorities for each branch and monitor progress against targets.
• Champion consistent operational standards and a strong customer experience across all four locations.
• Contribute to enterprise strategy and collaborate with other regions and central support functions.

• Drive agricultural equipment (whole goods) sales performance across the region, including new and used equipment and attachments.
• Oversee service and parts operations to grow revenue and profitability while maintaining high customer satisfaction.
• Monitor key performance indicators across sales, service, and parts (e.g., market share, gross margin, labour utilization, and parts availability) and act on trends.
• Support OEM relationships, programs, and product plans to strengthen the region’s competitive position.
• Coordinate with central support functions on whole goods, inventory, and parts management to ensure product availability.

• Lead, coach, and develop the four Branch Managers, holding them accountable for branch performance and team leadership.
• Build strong, capable teams across the region through effective hiring, development, succession planning, and performance management.
• Foster a positive, engaged, and safety-focused culture aligned with company values.
• Support consistent people practices across branches in partnership with HR & Safety function.
• Address performance and employee-relations matters in a timely, fair, and consistent manner.

• Hold accountability for the region’s financial performance, including revenue, gross margin, expenses, and profitability (P&L).
• Develop and manage regional budgets and forecasts; monitor results and take corrective action to meet financial targets.
• Ensure efficient, standardized operations and processes across branch locations.
• Oversee facilities, assets, and resources to support safe, effective, and cost-conscious operations.
• Ensure compliance with company policies, health and safety requirements, and applicable legislation across all locations.

• Build and maintain strong relationships with key OEMs, customers, producers, and partners across the agricultural community.
• Identify market opportunities and growth strategies for equipment sales, service, and parts within the region.
• Re…