Brand Manager - Sea Smoke Wines

Company

Constellation Brands

Lompoc, CA

Mid-Level

Marketing

Apply

Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love, pushing boundaries to think beyond today because we believe that elevating human connections is Worth Reaching For. Our Wine & Spirits Division strives to lead the high‑end market with a world‑class portfolio of premium and fine wines and craft spirits that reflect authenticity, passion, and uncompromising standards—from soil to glass.

Our success is powered by a high‑performing, entrepreneurial team that moves with agility, works collaboratively, and is driven to win while growing their careers in a dynamic, rewarding environment.

The Brand Manager position is responsible for delivering specified business targets (volume, profit, share) through the development and execution of brand strategies and plans. These include portfolio and brand strategy & plan development, ongoing actionable business analytics, business budgeting and financial analysis, media campaigns, sponsorship & event activation, cross‑functional team leadership, insights‑led innovation strategy and development, and integrated marketing communication.
** Must reside in, or be willing to relocate, to California's Central Coast Region- (Including areas such as Lompoc, San Luis Obispo, and Santa Barbara).

• Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix.
• Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.
• Build premium consumer / trade equity for the brand through the design and execution of consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing and special events, rooted in analytical and consumer insights.
• Develop and execute insights based strategic innovation plans to position the business for both short and long‑term success.
• Work closely with our DTC, E-Commerce, and Hospitality team to bring brand strategy and deliver brand omni‑channel growth goals.
• Perform on‑going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management.
• Manage brand projects, overall budget allocation, and prepare and present branded presentations to both internal and external audiences.
• Manage all outside agency initiatives in support of the brand’s business objectives to include promotion agency, media buying and advertising agencies, if applicable.
• Work with sales leadership, key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business.
• Liese with international teams as global brand owners to insure consistency of brand strategy and execution globally.
• Manage multi‑year brand S&OP forecast with Operations team, including at‑risk inventory review.
• Multi‑functional leadership:
  Drive stewardship of 360 programs and nurture collaborative working relationships—including leadership of monthly / quarterly cross‑functional team meetings.
• Visit key markets in support of market blitzes, new product launches, surveys, etc. and report brand and competitive findings as well as any market‑driven recommendations to Senior Management.
• Successfully communicate and work with a large number of key internal groups across the organization on a regular basis, including Trade Marketing, National Events, Public Relations, Finance, Operations and Production team (vineyard management, winemaking, bottling, packaging technology, production, transportation etc.).
• Communicate on a regular basis with the Marketing Director and/or Vice President, ensuring strategy and projects are on track, gaining support and guidance.

• Thought Leader - Demonstrating industry…