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Senior Web Strategist

Job in London, Ontario, Canada
Listing for: tbk Creative
Full Time position
Listed on 2026-01-12
Job specializations:
  • IT/Tech
    Web Developer
Salary/Wage Range or Industry Benchmark: 100000 CAD Yearly CAD 100000.00 YEAR
Job Description & How to Apply Below

Company HQ:
London, Ontario

Salary:
$100,000

Work Location:London, Ontario

Start Date:
Flexible and TBD

Type of Work/Status:
Full-time;
Salary

Reports to:
Jelena Boocock, VP Web

Hey, I’m Melissa McInerney, CEO and Chief Creative Officer  this isn’t just another job posting—this is a call for a special kind of leader.

We’re not just looking for a Senior Web Strategist
. We’re looking for someone who wants to own and build something bigger than themselves—someone who can architect and deliver complex, high-value web properties.

tbk is a 16-year-old, highly profitable business — and we’re growing, with international expansion on the horizon. We’re not just building an agency; we’re building a business that will stand the test of time.

We’re looking for the right owners—real ownership, in the form of shares in tbk—to grow this business alongside an already brilliant team. This isn’t just about a title or a job. This is about having a stake in something meaningful,
leading mission-critical web projects
, and working alongside a team that’s more than just employees.

We’re looking for someone who wants to invest in their future alongside us, with an opportunity to secure equity in tbk under terms that recognize the value you bring.

If you’re the kind of person who wants to architect the digital future
, who wants to own and build something with impact, this is your moment.

  • A salary designed to help you succeed in the world.
  • A bonus program that rewards you when we and our clients win.
  • Real ownership. A stake in tbk—because we’re looking for leaders, not just employees.
  • A place to grow. Not just in title, but in impact, leadership, and financial future.
  • You don’t just define a vision—you drive the execution and successful delivery of complex web builds (marketing sites, e-commerce, custom software). You know how to set targets, deliver and measure them alongside our amazing team.

  • You empower your team to lead, stand, and deliver. You build them up, push them forward, and inspire them to be their greatest self, especially in cross-functional integration.

  • You have the real conversations. When the strategy, project scope, or technical feasibility isn’t good enough, you say it. Not because you enjoy criticism, but because you know that honest feedback makes us all better.

  • You’re a trusted leader for clients,
    guiding them on product roadmaps, technical feasibility, and strategic investment
    , helping them to make the right decisions—not just the easiest ones.

  • You’re at the table from the start, helping to identify the right clients for tbk,
    setting technical architecture, defining strategy and measurable goals for digital products
    , and ensuring we deliver.

  • You celebrate big wins. When we accomplish massive goals for our clients, for ourselves, and for tbk, you’ll be right there with us, raising a glass.

  • AI is a standard requirement  don’t just embrace it—we use it to outthink and outperform. If you’re using AI daily to work smarter, faster, and better, we want you. You know AI doesn’t have taste—but you do. And you know how to use it to push creativity forward while keeping the humanity in the work.

    This isn’t your typical hiring process. We want to see and hear why this opportunity excites you.
    To apply, send us a short video (2-5 minutes) telling us why you want this role and what you bring to the table.

    Melissa will personally review submissions and reach out to top candidates for an interview.

    Apply Now
  • 8+ years of progressive experience in digital strategy, technical project management, or senior product management. You deeply understand how to translate high-level business goals into actionable technical roadmaps and successful execution for complex web, e-commerce, or custom software builds.

  • A proven track record demonstrated by a portfolio of at least 5 case studies showing successful project delivery and strategy resulting in measurable business impact (e.g., improved conversion rates, revenue growth, or increased operational efficiency).

  • Location: You must be within a 2-hour drive of London, Ontario, and available to be in the office twice a month to collaborate with the team.

  • Entrepreneurial experience is a significant plus.

  • Position Requirements
    10+ Years work experience
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