Digital Marketing Strategist

Company HQ:
London, ON

Work Location:Hybrid – remote + 2-days/week in office (London, ON) or in-person client meetings

Type of Work/Status:
Full-time, permanent

Salary:
$90,000 – $100,000 annually (dependent on experience)

Start Date:
To be determined

Reports to:
VP Marketing, Amanda Wolfe

A Personal Message from Melissa McInerney, CEO

Sixteen years ago I founded tbk to redefine the agency–client relationship. Frustrated by cookie-cutter approaches (I’d never worked at an agency and hadn’t had great experiences hiring them), I set out to break the rules:
we deliver performance-first campaigns that prove themselves before we spend a dollar, and we empower our team as trusted experts with room to grow.

tbk is changing quickly and so is the industry. Our clients are some of the most ambitious companies in their categories and they’re moving fast. The person we bring into this role needs to move with them — and ahead of them. This isn’t a role for someone who wants to maintain.
It’s for someone who wants to build.

About the Role

At tbk,
good strategy starts with the right question. We’re looking for someone who asks why before they ask how
, who connects data to decisions, and who holds a high bar for what great client work looks like.

You’ll own digital strategy across our client portfolio: paid media, SEO, reporting, and the thinking that ties it all together. You’ll work directly with clients who are sophisticated, fast-moving, and serious about results. You’ll bring the team along with you and stand behind what you recommend.

This is a senior, client-facing role based in London, Ontario. You’ll be in the office, in meetings, and present with the people you work with. That’s not incidental to how we work — it’s central to it.

Who We’re Looking For

What You’ll Do

You’ll own the full journey from the first click to the closed sale. That means building strategies that don’t stop at lead generation — you’ll think through the entire funnel: how traffic is captured, how the website converts it, how leads move through the CRM, and how marketing and sales connect to drive real revenue outcomes for our clients.

In practice that looks like: building full-funnel strategies across paid search, paid social, SEO, and content as one connected plan; auditing and advising on website performance and conversion experience; working alongside our team to ensure CRM setup, lead tracking, and pipeline visibility are built to reflect marketing’s impact; leading senior client relationships through strategy presentations and honest performance conversations; and using every tool available to you, including AI, to give clients better thinking faster.

You’ll know where every campaign leads and whether it’s actually working.

What You Bring

We kept this list short on purpose. We’re hiring a strategic thinker, not a set of certifications. The right person will have most of this and the curiosity to fill any gaps: