Associate Manager, Digital Analytics - 12 Month Contract

Temporary Full Time

We are looking for a detail-oriented Associate Digital Analytics Manager to support digital measurement, insights generation, and data-driven decision-making. This role plays a key part in enabling stakeholders to understand user behavior and optimize digital experiences across web and mobile platforms.

• Develop and maintain dashboards and reports using tools such such as Adobe Analytics, Google Analytics
• Track and analyze key performance indicators (KPIs) including engagement, conversion, retention, and funnel metrics
• Identify trends, anomalies, and actionable insights to support business growth
• Present insights clearly to both technical and non-technical stakeholders

• Support implementation and maintenance of digital tracking using Adobe Launch, Tealium, or similar tag management systems
• Validate and troubleshoot tracking across digital platforms (web and mobile)
• Collaborate with engineering teams to define and implement data layer requirements

• Assist in design and analysis of A/B and multivariate tests using platforms such as Adobe Target, Optimizely, or VWO
• Provide recommendations to optimize user journeys, content performance, and conversion rates
• Contribute to ongoing conversion rate optimization (CRO) initiatives

• Partner with marketing, product, UX, and engineering teams to align on measurement strategies
• Translate business requirements into tracking and reporting solutions
• Communicate insights and recommendations to influence decision-making

• Ensure data accuracy, integrity, and consistency across platforms
• Maintain documentation for tagging plans, tracking requirements, and governance frameworks
• Support compliance with privacy regulations and consent management practices (e.g., GDPR, CCPA)

• Bachelor’s degree in Analytics, Business, Marketing, Statistics, or related field
• 3–4 years of experience in digital analytics or a similar role
• Hands-on experience with:
• Adobe Analytics (preferred)
• Tag management tools (Adobe Launch, Tealium)
• Data visualization tools (Power BI, Tableau, Looker)
• Strong analytical and problem-solving capabilities
• Strong data storytelling and visualization skills
• Proficiency in Excel and SQL
• Understanding of digital marketing ecosystems (paid media, email, SEO, etc.)
• Experience supporting experimentation and optimization initiatives
• Ability to influence stakeholders through insights
• Attention to detail and commitment to data accuracy

Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations:
Toronto and London.

The base salary for this position is between $71,900 - $125,800 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member:

• Career Development:
  Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually…