Director, Digital Product

Permanent Full Time

We’re seeking a Director, Digital Product to lead the strategy, development, and continuous improvement of our digital experiences. This is a pivotal role within our digital teams, responsible for shaping customer-centric, data-informed, and technically sound products that drive meaningful business outcomes.

You’ll be a collaborative leader who thrives in dynamic environments, embraces iteration, and is passionate about delivering inclusive and impactful digital experiences.

• Develop and own a multi-year product roadmap for digital experiences, aligning with business goals, customer needs, and technical feasibility
• Act as an innovative thought leader, shaping digital experiences that anticipate future customer, technology, and business needs while protecting and maximizing long-term investment
• Conduct ongoing customer research and competitive analysis to identify emerging market needs, inform product direction, and keep our digital experiences ahead of expectations
• Build strong relationships with stakeholders and drive alignment with initiatives across the enterprise
• Write clear, actionable user stories that reflect customer pain points and business value
• Champion the customer experience, ensuring product decisions are rooted in empathy, usability, and measurable impact
• Collaborate and contribute meaningfully to discussions on design, content, engineering, analytics, and business teams to deliver seamless, intuitive journeys
• Apply a product mindset, focusing on outcomes over outputs and continuously iterating based on user feedback and data insights
• Guide the product lifecycle from discovery and ideation through delivery and optimization, ensuring readiness across business units
• Integrate data into product operations, using tools like analytics dashboards, customer surveys, and usability testing to inform product decisions
• Facilitate stakeholder alignment, communicating product vision, progress, and results to internal teams and occasionally directly to customers
• Support iterative delivery, embracing experimentation, learning, and continuous improvement
• Act as a customer advocate, contributing meaningfully to discussions on design and engineering, and helping bridge gaps between disciplines
• Measure success through clear KPIs and business impact, using data to validate decisions and guide future iterations
• Socialize team wins, progress updates, and roadmap plans to foster transparency, alignment, and momentum across the organization
• Represent and advocate for our digital products and strategy in customer-facing interactions, communicating a clear and compelling vision that builds understanding, engagement, and confidence

• A strong understanding of digital product management, especially with web-based platforms
• A strong mental model and the ability to quickly understand complex business domains, translating new knowledge into clear product direction and practical decisions
• Comfort with product delivery – you should be able to collaborate effectively with developers, designers and content writers
• A customer-first mindset, with a passion for creating thoughtful, intuitive digital experiences
• A proactive and results-oriented approach, with a track record of delivering measurable value through collaboration and innovation
• Strong data-driven decision-making skills, with a focus on using insights over opinions to inform, validate, and continuously improve product decisions
• Experience leading cross-functional teams, fostering collaboration and shared ownership
• A growth mindset, embracing experimentation, learning, and continuous improvement
• Strong communication and storytelling skills to align stakeholders and inspire teams
• Experience in agile methodologies,…