Product Marketing Manager at Esri

Drive innovative marketing strategies with Esri as a Product Marketing Manager, engaging with cross-functional teams to launch successful products. Shape go-to-market initiatives for cutting-edge technology and enhance user engagement.

At Esri, you will lead the charge in developing marketing strategies for our mapping technology and the ArcGIS platform. This role requires understanding user needs to create tailored personas and messaging while coordinating product launches and communications across channels. Your engagement will be key to driving the awareness and adoption of our technology.

Key Responsibilities:

• Develop go-to-market strategies for Esri's products

• Spearhead communication around product functionality and pricing

• Understand user needs to create effective personas and messaging

• Lead product launches and internal communications

• Create engaging content like web pages and advertisements

Requirements:

• 2+ years in product or corporate marketing

• Strong verbal and written communication skills

• Experience with marketing software and tools

• Bachelor's degree in business or marketing

• Ability to travel 10%-20% for events

Become a vital part of Esri's mission to transform location-based data sharing.
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