Business Head – Retail and Distribution

Company: Indogulf Bio Ag
Location: London, ON
Experience:8+ years
Function: Retail, Wholesale, Distribution, E-commerce and Channel Development

Indogulf Bio Ag is seeking an experienced Business Head – Retail & Distribution to lead the growth of our retail, wholesale, e-commerce and distribution business across North America.

The successful candidate will take ownership of our registered product portfolio in the US, CA, UK, and EU - including Rootmax, Tricho Pro, Super Microbes and Universal Microbes - and build a scalable commercial platform covering:

Amazon and other online marketplaces

Independent garden centres and nurseries

Agricultural and horticultural retailers

Wholesale and distributor partnerships

Commercial customer accounts

Business-to-business sales through our Partner Portal

This is a senior, hands-on commercial leadership role for someone who has previously built and grown a retail or distribution business, developed reseller networks, managed digital sales channels and created systems for repeatable revenue growth.

Indogulf Bio Ag has already established a strong presence on Amazon and other direct-to-consumer channels. However, online sales represent only a small portion of the total home-growing, gardening and horticultural market.

Most customers continue to purchase plants, fertilizers, soil amendments and biological products through physical points of sale such as:

Hydroponic stores

Farm and agricultural retailers

Landscape supply stores

Independent hardware stores

Specialty horticultural distributors

The Business Head will be responsible for developing this offline channel and ensuring that Indogulf products are available where customers already purchase plants and gardening inputs.

Indogulf has also recently launched a US Partner Portal, allowing commercial customers to register for business accounts and purchase products in case, pallet and wholesale quantities for resale or direct professional use.

The Business Head will lead customer acquisition and commercial growth through this platform.

Retail and Distribution Strategy

Develop and execute the overall retail, wholesale and distribution strategy for Indogulf Bio Ag.

Build a multi-channel commercial plan covering e-commerce, Amazon, direct retail, wholesale, distributors and commercial accounts.

Identify priority markets, customer segments, product categories and geographic regions.

Establish annual revenue, margin, account acquisition and distribution targets.

Develop a clear market-entry strategy for garden centres, nurseries and agricultural retailers.

Offline Distribution Development

Build a network of retailers, distributors, wholesalers and commercial resellers.

Develop relationships with independent garden centres, nursery groups, hydroponic retailers, farm stores and horticultural suppliers.

Negotiate commercial terms, pricing, margins, minimum order quantities and promotional programs.

Create retailer onboarding, merchandising and sales-support programs.

Develop regional and national distribution partnerships.

Build a sales pipeline for case-quantity and pallet-quantity customers.

Travel across Canada and the United States, and occasionally internationally, to meet with retailers, distributors and commercial partners, attend trade shows and support market development activities.

E-commerce and Digital Growth

Lead the continued growth of Indogulf's Amazon and direct-to-consumer business.

Improve product visibility, conversion rates, advertising performance and customer retention.

Develop strategies for the company website, online marketplaces and digital sales campaigns.

Coordinate search advertising, social media, email marketing, content marketing and marketplace promotions.

Use customer and sales data to improve targeting, product positioning and marketing return on investment.

Ensure consistency between online pricing, retail pricing and distributor pricing.

Partner Portal and B2B Customer Acquisition

Lead the commercial development of Indogulf's US Partner Portal.

Build campaigns to attract commercial growers, landscapers, retailers, resellers and agricultural businesses.

Develop a structured process for business-account registration, qualification, onboarding and conversion.

Create wholesale pricing tiers for case, pallet and recurring-volume customers.

Establish account-development programs to increase repeat orders and customer lifetime value.

Coordinate with the operations team to ensure accurate inventory, fulfilment and…