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Job Description & How to Apply Below
Location:
London, ON
Experience:
8+ years Function: Retail, Wholesale, Distribution, E-commerce and Channel Development
About the Role
Indogulf Bio Ag is seeking an experienced Business Head – Retail & Distribution to lead the growth of our retail, wholesale, e-commerce and distribution business across North America.
The successful candidate will take ownership of our registered product portfolio in the US, CA, UK, and EU - including Rootmax, Tricho Pro, Super Microbes and Universal Microbes - and build a scalable commercial platform covering:
Amazon and other online marketplaces
Independent garden centres and nurseries
Agricultural and horticultural retailers
Wholesale and distributor partnerships
Commercial customer accounts
Business-to-business sales through our Partner Portal
This is a senior, hands-on commercial leadership role for someone who has previously built and grown a retail or distribution business, developed reseller networks, managed digital sales channels and created systems for repeatable revenue growth.
Business Opportunity
Indogulf Bio Ag has already established a strong presence on Amazon and other direct-to-consumer channels. However, online sales represent only a small portion of the total home-growing, gardening and horticultural market.
Most customers continue to purchase plants, fertilizers, soil amendments and biological products through physical points of sale such as:
Hydroponic stores
Farm and agricultural retailers
Landscape supply stores
Independent hardware stores
Specialty horticultural distributors
The Business Head will be responsible for developing this offline channel and ensuring that Indogulf products are available where customers already purchase plants and gardening inputs.
Indogulf has also recently launched a US Partner Portal, allowing commercial customers to register for business accounts and purchase products in case, pallet and wholesale quantities for resale or direct professional use.
The Business Head will lead customer acquisition and commercial growth through this platform.
What You'll Do
Retail and Distribution Strategy
Develop and execute the overall retail, wholesale and distribution strategy for Indogulf Bio Ag.
Build a multi-channel commercial plan covering e-commerce, Amazon, direct retail, wholesale, distributors and commercial accounts.
Identify priority markets, customer segments, product categories and geographic regions.
Establish annual revenue, margin, account acquisition and distribution targets.
Develop a clear market-entry strategy for garden centres, nurseries and agricultural retailers.
Offline Distribution Development
Build a network of retailers, distributors, wholesalers and commercial resellers.
Develop relationships with independent garden centres, nursery groups, hydroponic retailers, farm stores and horticultural suppliers.
Negotiate commercial terms, pricing, margins, minimum order quantities and promotional programs.
Create retailer onboarding, merchandising and sales-support programs.
Develop regional and national distribution partnerships.
Build a sales pipeline for case-quantity and pallet-quantity customers.
Travel across Canada and the United States, and occasionally internationally, to meet with retailers, distributors and commercial partners, attend trade shows and support market development activities.
E-commerce and Digital Growth
Lead the continued growth of Indogulf's Amazon and direct-to-consumer business.
Improve product visibility, conversion rates, advertising performance and customer retention.
Develop strategies for the company website, online marketplaces and digital sales campaigns.
Coordinate search advertising, social media, email marketing, content marketing and marketplace promotions.
Use customer and sales data to improve targeting, product positioning and marketing return on investment.
Ensure consistency between online pricing, retail pricing and distributor pricing.
Partner Portal and B2B Customer Acquisition
Lead the commercial development of Indogulf's US Partner Portal.
Build campaigns to attract commercial growers, landscapers, retailers, resellers and agricultural businesses.
Develop a structured…
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