Business Development Manager, Agronomy Sales

Full time | Talencore | Canada

Biotechnology

Work Experience 3-5 years

City London (Sunningdale / West Masonville / Medway / NE Hyde Park / East Fox Hollow)

State/Province Ontario

N6G

Our client, a pioneering biotechnology company based at Western Research Parks in London, Ontario, is hiring an experienced Business Development Manager – Retail & Distribution to lead the growth of our retail, wholesale, e-commerce and distribution business across North America.

The successful candidate will take ownership of our registered product portfolio in the US, CA, UK, and EU - including Rootmax, Tricho Pro, Super Microbes and Universal Microbes - and build a scalable commercial platform covering:

• Amazon and other online marketplaces
• Independent garden centres and nurseries
• Agricultural and horticultural retailers
• Wholesale and distributor partnerships
• Commercial customer accounts
• Business-to-business sales through our Partner Portal

Employment Type:

Permanent Full-Time

1. Retail and Distribution Strategy

• Develop and execute the overall retail, wholesale and distribution strategy for the company.
• Build a multi‑channel commercial plan covering e‑commerce, Amazon, direct retail, wholesale, distributors and commercial accounts.
• Identify priority markets, customer segments, product categories and geographic regions.
• Establish annual revenue, margin, account acquisition and distribution targets.
• Develop a clear market‑entry strategy for garden centres, nurseries and agricultural retailers.

• Build a network of retailers, distributors, wholesalers and commercial resellers.
• Develop relationships with independent garden centres, nursery groups, hydroponic retailers, farm stores and horticultural suppliers.
• Negotiate commercial terms, pricing, margins, minimum order quantities and promotional programs.
• Create retailer onboarding, merchandising and sales‑support programs.
• Develop regional and national distribution partnerships.
• Build a sales pipeline for case‑quantity and pallet‑quantity customers.
• Travel across Canada and the United States, and occasionally internationally, to meet with retailers, distributors and commercial partners, attend trade shows and support market development activities.

• Lead the continued growth of Amazon and direct‑to‑consumer business.
• Improve product visibility, conversion rates, advertising performance and customer retention.
• Develop strategies for the company website, online marketplaces and digital sales campaigns.
• Coordinate search advertising, social media, email marketing, content marketing and marketplace promotions.
• Use customer and sales data to improve targeting, product positioning and marketing return on investment.
• Ensure consistency between online pricing, retail pricing and distributor pricing.

• Lead the commercial development of US Partner Portal.
• Build campaigns to attract commercial growers, landscapers, retailers, resellers and agricultural businesses.
• Develop a structured process for business‑account registration, qualification, onboarding and conversion.
• Create wholesale pricing tiers for case, pallet and recurring‑volume customers.
• Establish account‑development programs to increase repeat orders and customer lifetime value.
• Coordinate with the operations team to ensure accurate inventory, fulfilment and customer support.