Technical Sales Engineer - True Light Machine Vision
Location: London, Ontario, Canada
Department: True Light
Workplace:
Employment Type: full
DescriptionAt BOS Innovations, we are driven by a clear purpose: to deliver exceptional industrial automation solutions that solve real manufacturing challenges and enable our customers to compete at the highest levels. For over 25 years, we’ve partnered with manufacturers across North America, from automotive to energy to advanced industries
-providing intelligent automation systems built on precision, reliability, and innovation.
Guided by our core values of Truth, Excellence, Work Ethics, and Innovation, we are committed to serving our customers and supporting one another with integrity and accountability. At BOS, people come first. We believe in cultivating an environment where talented individuals grow into inspired professionals of character and competence. Our purpose is not only to deliver great technology, but also to develop great people - fostering collaboration, continuous learning, and professional growth.
Aboutthe Role
True Light is bringing to market a breakthrough AI-powered inspection platform that gives manufacturers automated, high-precision quality inspection at production speed, launching with 3D-AI Weld Inspection.
This Technical Sales Engineer owns the go-to-market for True Light’s AI inspection platform, starting with 3D-AI Weld Inspection and expanding to additional inspection applications and products as they come to market.
The role sells through two channels: direct deals where True Light integrates the AI inspection solution into a customer’s production line, and technology/product sales to other systems integrators and manufacturers who will integrate it themselves. Success means building a real pipeline in both channels — you’re not just selling a service, you’re selling a product that other technical buyers need to say yes to on its own merits.
The ideal candidate is a self-directed, technically credible seller who can speak fluently to quality, manufacturing, and automation engineers, understands the difference between selling an integrated solution and selling a product to a peer integrator, and is energized by owning the commercial strategy for a new product from the ground up.
Location: London, ON
Employment Type: Full Time
Department: True Light
Salary: $90,000 - $110,000
RESPONSIBILITIES Inspection Platform Sales- Identify, research, and engage prospective customers for True Light’s AI inspection platform, leading with 3D-AI Weld Inspection and prioritizing Tier 1 automotive and industrial manufacturing accounts.
- Build and manage a two-track pipeline:
- end customers who want True Light to integrate the solution, and
- systems integrators and OEMs who want to buy or license the technology to integrate themselves.
- Develop and execute outreach and channel-partner strategies specific to AI quality inspection, including identifying and cultivating integrator/OEM partnerships as a distinct sales motion.
- Conduct technical presentations and live product demonstrations for engineering, quality, and operations stakeholders.
- Qualify leads, manage the sales cycle, and close deals across both channels.
- Represent True Light’s AI-enabled inspection solutions at relevant trade shows and industry events.
- Serve as the voice of the market back into True Light - feeding customer and competitive intelligence to product and engineering to sharpen the roadmap for the inspection platform and future inspection products.
- Develop pricing, packaging, and proposal templates appropriate to product sales (as distinct from project-based integration quoting).
- Partner with marketing on lead generation and positioning specific to the AI…
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