New Business Director; FTC

New Business Director (12 month Fixed Term Contract)

London (Hybrid working pattern)

A bit about the agency:

We stand for the Truth Well Told and our B2B Practice excel s at solving big problems for ambitious brands facing changing realities. We develop enduring brand platforms that help transform businesses and achieve their long-term goals by combining brand strategy, communications expertise and customer experience. We deliver full-funnel creative solutions for corporate and business clients.

The Part You’ll Play as New Business Director:

As part of our New Business team for McCann London, you’ll specifically be aligned with our B2B practice, focussed on identifying , developing and converting new business opportunities for this area. You’ll devise strategies to target and attract clients across various sectors, with a focus on building long-lasting partnerships that align with our creative vision and business goals.

This role requires a strong balance of relationship-building, leadership, organisation and proactivity.

Key Responsibilities :

• Business Development Strategy
• Work with the wider Growth team to develop and execute a robust new business strategy that aligns with the agency’s objectives , prioritising growth within key sectors and expanding the agency’s footprint across corporate and B2B clients
• Create and update assets to support new business activity – e.g. case studies, credentials, offering and positioning slides
• Responsible for creating a new business pipeline, via a mix of inbound and outbound marketing, working with growth leaders to target potential clients
• Relationship Management
• Foster and maintain strong relationships with McCann network growth leaders, IPG agency partners, intermediaries, and potential clients.
• Manage internal relationships with SLT members, keeping them informed and involved as required , and presenting regular status updates and key decisions for approval.
• L ead Generation and Prospecting:
• Identify , evaluate, and cultivate potential clients, leveraging industry insights, networking, and data analysis to drive high-value leads.
• Pitch Leadership
• Oversee the pitch process end-to-end. From RFI submissions, to RFP and preparation for chemistry meetings, to delivery of best-in-class pitch presentations , working either as pitch lead or supporting a member of the SLT
• Collaboration with Internal Teams
• Partner with creative, strategic, and account management teams to ensure new business opportunities are aligned with agency capabilities and resources.
• Market and Competitor Analysis
• Continuously analyse market trends and competitors, refining strategies to ensure prospecting lists are up to date with the latest industry information.
• Brand Ambassador
• Represent the agency as the first point of contact for all New Business opportunities, in line with its core values and behaviours

A bit about you and your previous experience:

Required skills:

• Proven experience in a senior level Business Development / New Business role, either at Director or Manager level
• Proactive approach to business development, able to work autonomously and comfortable managing a pipeline across inbound enquiries , pitch processes and strategic outreach
• An engaging presentation style, with confidence and professionalism in representing our agency

Nice to have skills:

• Previous experience within the marketing / advertising sector
• Specific experience in targeting B2B / professional services organisations

A bit about perks of the job:

As well as the more standard benefits of holiday, pension, private medical insurance, life assurance and group income protection we offer:

• Three ‘Time Well Taken’ days throughout the year where we switch off collectively.
• On-demand 1:1 mental health and coaching support through Mynd Up (alongside a free Headspace membership)
• Subsidised on-site massages, haircuts and manicures as well as cuddles from furry friends ( we're a dog friendly office)
• Free onsite breakfast, snacks and drinks with regular ‘Lounge Nights’ in the office rooftop social space
• Lots of tools to help us grow from SPARK (our internal L&D platform) to Linked In Learning, as well as external opportunities with NABS, WACL and the IPA,…