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Business Development Director - Qualitative

Job in Greater London, London, Greater London, W1B, England, UK
Listing for: Kantar Group Limited
Full Time position
Listed on 2026-02-17
Job specializations:
  • Business
    Business Development
  • Sales
    Business Development
Job Description & How to Apply Below
Location: Greater London

We’re looking for a
** Business Development Director
** to accelerate growth for our
** Qualitative Research
** Practice in the UK. This role combines winning new logos, unlocking cross‑sell opportunities within Kantar’s impressive and diverse existing client base, and proactively hunting and converting new revenue that demonstrates the strength of our Qualitative solutions.
* Experience selling Qualitative insight solutions (e.g. ethnography, IDIs, focus groups, online communities, co‑creation, cultural insight, Qualitative AI solutions).
* Demonstrable track record:  + Winning new clients and new logos  + Growing revenue through cross‑sell and expansion  + Managing complex, multi‑stakeholder sales cycles
* Strategic commercial thinker. Proactive, structured and comfortable driving conversations that lead to revenue.
* Strong consultative selling skills, able to diagnose client needs, frame problems and shape solutions that clearly demonstrate value and impact.
* Excellent communication and storytelling skills, both written (for example for proposals) and verbal (client meetings, pitches, events).
* Highly collaborative, able to work effectively with Practice Leads, Client Leaders and delivery teams.
* Organised, disciplined and target‑focused, with strong CRM discipline and comfort working to revenue, pipeline, meetings and activity goals.
* Curious and passionate about how Qualitative insight helps clients understand people and make better decisions.
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