Product Development Analyst

Join to apply for the Product Development Analyst role at Kantar Media

Join to apply for the Product Development Analyst role at Kantar Media

Media help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.

Kantar Media is a wholly owned but operationally independent part of the Kantar Group.

This is a full-time permanent position, based in our London office. We operate in a hybrid capacity and require 2 days in the office. All applicants must have the legal right to work in the UK.

Product Development Analyst

What We Do

As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.

We specialise in serving our clients with:

Audience Measurement:
Insights into media audiences and their relationships with brands.

TGI (Target Group Index):
Detailed consumer data to understand target audiences.

Advertising Intelligence:
Data and analytics on advertising trends and performance.

The Role

The TGI team is focused on our ever-changing portfolio of data solutions. As a Product Analyst, you will be focusing on the ongoing management and optimization of TGI products. The role of a Product Analyst is diverse, involving close collaboration with both commercial and operational teams to ensure the sustained product delivery, and continuous improvement of our existing products and partnerships within the business.

Role responsibilities

• Support the Product Director in the delivery of TGI Connected Solutions
• Supporting the Product Director with product and commercial requirements.
• Be the main point of contact for operational and technical colleagues in managing the daily life of our products
• Liaise with our key digital data partners to ensure effective product enablement.
• Collaborate with market-facing and product-marketing teams.
• Collect client feedback to feed into plans for how the product can be developed.
• Look at product processes and governance are optimised to deliver growth for our offers.
• Manage day-to-day priority of partner workflows.
• Refresh and optimize integrations.
• Align closely with the business to ensure effective use of capabilities.
• Coordinate multiple projects with internal and external partners.
• Involve in strategic TGI data integration paths development for the team.

What we are looking for

• Ideally: 1 years of experience in a market research environment.
• Knowledge of syndicated market research is desirable.
• Can demonstrate project management experience – whether in a market research role (e.g., Research Management) or another project or product management domain.
• Excellent communication and persuasion skills.
• Self-motivated and independent:
  Demonstrates strong ownership and accountability for task completion and proactive issue resolution.
• Effective stakeholder engagement:
  Skilled at collaborating with diverse stakeholders across various domains, including commercial, technical, and partnership environments, both within and outside the organization.
• Strong networking and interpersonal skills:
  Outgoing and personable, with the ability to build and maintain professional relationships that support collaboration and business growth.
• Career-minded:
  Interested in developing skills and growing within product management and development.

Our offer

At Kantar we have an integrated way of rewarding our people based around a simple, clear, and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using…