Senior Product Marketing Manager

Join us as a Senior Product Marketing Manager (Enterprise) within Barclaycard Payments, where you’ll define and lead the go-to-market strategy for our largest and most complex merchants. Acting as the bridge between Product and Enterprise Sales, you’ll translate the technical “plumbing” of payments gateway, acquiring and orchestration into compelling commercial narratives for CFOs, CTOs and senior buying committees. You’ll position us as the partner of choice for high-volume enterprises, clearly differentiating our capabilities in a competitive and fast-evolving market.

From shaping high-impact RFP responses and final-stage pitches to building ROI models that demonstrate total cost of ownership and revenue uplift, you’ll directly influence our biggest deals. You’ll lead coordinated GTM launches for enterprise-grade features, ensuring alignment across Product, Sales, Customer Success and Marketing. At the same time, you’ll bring market insight back into the business tracking competitor moves, regulatory developments, and win/loss trends to sharpen our proposition and strengthen our roadmap.

• Demonstrated experience in B2B Product Marketing, with a clear focus on Fintech or Payments.
• Track record of marketing to enterprise organisations (typically £50m+ turnover), with insight into long sales cycles, multi-stakeholder buying committees, and Account-Based Marketing (ABM) approaches.
• Excellent writing and storytelling skills, with the ability to translate complex technical concepts into clear, persuasive sales and marketing materials.

• Understanding of key enterprise verticals such as Travel, Retail, or Digital Goods, and the distinct payment challenges and regulatory considerations within these sectors.
• Technical fluency or the ability to work directly with data (e.g., querying via SQL) to generate independent insights and strengthen commercial decision-making.
• Detailed understanding of the payments ecosystem, including Merchant Acquiring, Gateway processing, and Payment Orchestration, and the ability to speak credibly about authorisation rates, interchange, scheme fees, and settlement cycles.
• Commercially aware and comfortable working with data, able to explain payment economics and the impact of basis points on a merchant’s profitability.

You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

This role can be based in London or Northampton.

To develop the proposition positioning both with prospects and existing customers, driving awareness and conversion across marketing channels, through compelling campaigns, working closely with product, proposition and channel owners. Will support on optimising communication to drive awareness through to conversion.

• Review of research and analysis on target audience, market trends, competitors and industry innovation to identify the positioning of the proposition in the market to give us a unique competitor advantage.
• Identification of key benefits and features that differentiates Barclays proposition from competitors.
• Collaboration with marketing colleagues such as marketing, product and sales to ensure the proposition is communicated effectively across channels to drive customer and commercial metrics.
• Collaboration with internal teams, such as product development, to incorporate feedback on product features.
• Monitoring and improving proposition effectiveness through data driven insights to meet established KPIs.
• Analysis of key market insights and develop recommendations to the relevant stakeholders to support the strategic decision-making process on product development, portfolio management and pricing, where appropriate.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.