Insights & Effectiveness Director

About The Role

Fuse is seeking an experienced, ambitious and motivated Insights & Effectiveness Director to join the Insights & Effectiveness Team leading in delivery of insights and measurement program across various Fuse clients including football partnerships for Pepsico, Fed Ex, Chase, motor sport for JLR and many more…

As an Insights & Effectiveness Director at Fuse, you will play a key role in shaping and delivering sponsorship measurement programs and insights-led solutions for both UK and international clients. Reporting to the Head of Insights & Effectiveness, you will be a driving force behind the expansion of our data‑led offering. You will lead high-profile client work, contribute significantly to developing our offering and new business development.

The Insights & Effectiveness Director will also help ensure clarity on the division responsibilities, working collaboratively with the current team in place, guiding the day-to-day, setting up the quality standards and supporting junior team members’ development.

Leading on the delivery of insights and measurement projects, the I&E team are expected to be multi-disciplined marketing researchers and methodology agnostic, blending media research, consumer research and econometrics together to understand the impact of sponsorship for our clients.

Working collaboratively with other Fuse teams and Omnicom agencies to ensure fluency of the team services with the ability to communicate complicated concepts into digestible outputs.

This role requires a blend of research experience, strategic vision, commercial acumen, problem‑solving mindset and a deep understanding of the evolving media and partnerships landscape.

If you have a love for data and finding innovative ways to design research and insights programmes to support a sponsor or rights holder challenge, this role is spot on. You will be an expert in simplifying complex ideas and presenting data and insights clearly to diverse marketing stakeholders, and you pride yourself on client servicing skills.

You will be highly organised and detail-oriented to set up processes and lead the team in delivering multiple projects simultaneously in a fast-paced environment. The ideal candidate will possess a proven history of managing junior team members, a passion for sharing knowledge, and experience in training and upskilling a team.

We are after a team player, who can adapt to different ways of working and a variety of briefs and data sets. An inquisitive mindset and desire to seek data solutions to solve problems, you like challenging the status quo and take people with you on that journey.

A curiosity for tech and a keen interest for innovative tools is a plus. Excel and PowerPoint advanced skills are a requirement; experience in using panel survey tools, social listening, media research tools, data visualisation software is a plus.

Culturally Connected, Seriously Effective. A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports. These connections make our clients more memorable – the key to unlocking effectiveness.

Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement. Our work has won numerous awards, and the industry frequently recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgement, and strong governance, all delivered through transparent processes.

We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with incredible clients, including Pepsi Co, Vodafone, Nissan, British Gas, Renault, Enterprise Rent‑A‑Car, McDonald’s, and Just Eat

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person…