Product Manager

Job Title:
Product Manager

Location: Notting Hill, London

Hours: Full time or Part time,Hybrid Role

Start: Early March but flex for the right candidate.

About the role (Retail experience is a must):

We are looking for a driven and commercially minded Product Manager to lead the development, launch, and lifecycle management of our private label products. We have a few private label brands (), Pixie (), BLND and NOOM. This role will work cross-functionally with sourcing, design, marketing, operations, and sales to build competitive, high-quality products that meet customer needs and drive profitability.

You will own product strategy from concept through launch and ongoing optimization, ensuring our private label portfolio is differentiated, compliant, and commercially successful.

About Bullboat -

Bullboat is a boutique pan-european distributor with 8 regional sales offices in Europe. We partner with the fast growing, innovative and successful consumer based brandsto launch, support and scale their European retail business with a team of experts in sales, marketing, operations and finance.

Our mission is to bring exciting and innovative brands and products in categories such as pet, wellness, beauty, and kitchen to major retailers in Western Europe..

Reporting to the CEO as a Product Manager, your primary responsibilities will be to develop new products to drive new revenue for the company.

We are looking for a driven and commercially minded Product Manager to lead the development, launch, and lifecycle management of our private label products. This role will work cross-functionally with sourcing, design, marketing, operations, and sales to build competitive, high-quality products that meet customer needs and drive profitability.

You will own product strategy from concept through launch and ongoing optimization, ensuring our private label portfolio is differentiated, compliant, and commercially successful.

• Define and execute the product roadmap for private label categories based on market trends, customer insights, and business objectives.
• Identify product opportunities and gaps to expand and improve the private label portfolio.
• Conduct competitive analysis and pricing benchmarking.

• Manage the end-to-end product lifecycle: concept, specification, sourcing, testing, launch, and iteration.
• Work closely with suppliers and sourcing teams to define product specifications, cost targets, and quality standards.
• Ensure products meet regulatory, safety, and compliance requirements.

• Partner with marketing on positioning, packaging, and go-to-market strategies.
• Collaborate with operations and supply chain to manage forecasts, lead times, and inventory planning.
• Work with design and branding teams to ensure consistent brand identity across private label products.

• Own P&L or category performance metrics including revenue, margin, and sell-through.
• Monitor product performance and drive improvements in cost, quality, and customer satisfaction.
• Use data and customer feedback to iterate and optimise the product range.

• Align internal teams and external partners around product priorities and timelines.
• Present product plans and performance updates to senior leadership.

• 3–7+ years of experience in product management, merchandising, category management, or private label development.
• Experience working with suppliers/manufacturers (preferably in retail, e-commerce, FMCG, or consumer goods).
• Strong commercial acumen with experience managing margins, pricing, and product profitability.
• Excellent project management and cross-functional collaboration skills.
• Data-driven mindset with experience using analytics to guide product decisions.

• Must have retail exerince
• Experience in private label, retail, or D2C businesses.
• Knowledge of product compliance, quality assurance, and certifications (e.g., CE, FDA, ISO, etc., depending on category).
• Strong communication and stakeholder management skills.
• Entrepreneurial mindset with the ability to operate in a fast-paced environment.

• Competitive salary and performance-based bonus
• Opportunity to shape and scale a growing private label portfolio

Collaborative, fast-growing team environment