Senior National Account Manager

SENIOR NATIONAL ACCOUNT MANAGER

Location: CHANEL Head office, London

Reports to: Head of National Accounts

Contract: Maternity Cover – Fixed Term Contract, Full-Time

CHANEL is an independent company that believes in the freedom of creation, cultivates human potential, and acts to have a positive impact in the world.

“In order to be irreplaceable, one must always be different” stated company founder, Gabrielle Chanel. At CHANEL, we strive to identify what is unique in each person and support them through their journey with the brand.

Our mission at CHANEL Beauty is to underline what is most unique in every person and give our clients the confidence to become the true expression of themselves through exceptional fragrance, make up and skincare creations.

The role of the Senior National Account Manager in Fragrance & Beauty (F&B) is to work with our retail partners to deliver the Ultimate House of Luxury execution in everything we do, through omnichannel excellence for our brand. The role will collaborate with our Retail partners to ensure brand protection, driving our business performance and executing activities in line with the overall business strategy.

The successful candidate will be experienced in a luxury environment and will create a strategic business plan for each retailer group. Evaluating commercial viability of business opportunities and key moments balanced with driving brand equity in each execution.

Reporting to the Head of National Accounts and managing 1 direct report, this position is integral to the Fragrance & Beauty business and requires a high level of attention to detail, collaboration and coordination. Precise and clear communication is key to success in this role as this role will interact with many stakeholders across all business functions.

Partnering with all F&B Stakeholders, the role will embody Chanel’s omnichannel strategy, with a key responsibility to protect and build Brand Equity.

• Build a sales projection with each retailer to understand growth potential and ambition. Collaborate with Head of National Accounts, Commercial Director and Finance to identify R&O in our sales plan.
• Build a retailer business plan, to contribute to our overall retailer strategies to encapsulate our divisional ambitions for market growth. Plans to be presented both internally and externally.
• From retailer insights and sales plan, work with the wider National Accounts team to help estimate retailer stock intake, owning the NET sales forecast for defined retailers.
• Analyse retail performance, understanding key drainers and drivers in the business. Drive strategies to maximise potential opportunities identified and limit drainers in performance.
• Evaluate business animations and activities, presenting value drivers and return on investment KPI’s for each proposal.
• Explore further opportunities to build awareness of Chanel in store and online, whilst maintaining brand integrity.

• Work with Head of National Accounts, Marketing, Supply Chain and Warehouse teams to help plan NPD qty’s and projected sell through.
• Work closely with Marketing, Store Architecture and VM teams to create and deliver an annual plan for each retailer.
• Plan activation of key launches and brand events in defined retailers and review implementation to ensure long term success.
• Partner with digital and online team to ensure plans are suitably omnichannel to ensure seamless consumer journey.
• Partner with Field Sales and Activation team to ensure effective communication of trade plan and goals.
• Support Head of National Accounts / Commercial Director with ad hoc projects
• Support the development and performance of National Account Manager and National Accounts Coordinator to lead relationships with defined accounts whilst giving autonomy and accountability.

• Create data partnership (performance metrics, analytics, insights) with retailers to review impact of our activity but also drive overall Omni-Channel strategy.
• Partner with retailers to help analyse data and trends producing data…