Brand Licensing & Commercial Executive

Position: Brand Licensing & Commercial Executive
Location: Greater London

Brand Licensing & Commercial Executive

An exciting opportunity for a commercially minded brand licensing professional to drive revenue growth, manage licensing agreements and protect brand integrity across international markets.

If you’ve also worked in the following roles, we’d also like to hear from you:
Brand Licensing Manager, Licensing Manager, Commercial Licensing Executive, IP & Licensing Manager, Brand Manager, Commercial Partnerships Manager, Licensing & Contracts Manager

PLEASE NOTE:

This role is officially known within the organisation as a Sponsorship and Licensing Senior Executive

SALARY: £45,000 per annum + Annual Performance Bonus + Benefits

LOCATION:

Hybrid. Working from the Office in London (SW1Y) 3 Days per Week (Monday, Tuesday and Wednesday) and 2 Days from Home (Thursday and Friday)

JOB TYPE:
Full-Time, Permanent

JOB OVERVIEW

We have a fantastic new job opportunity for a Brand Licensing & Commercial Executive to take ownership of brand licensing activity, commercial agreements and revenue performance within a global organisation.

This role is commercially focused, with primary responsibility for managing licensing agency relationships, reviewing and negotiating agreements, assessing new licensing opportunities and ensuring all commercial arrangements align with brand and financial objectives.

As the Brand Licensing & Commercial Executive, you will oversee licence agreements, challenge business cases, manage revenue reporting and ensure robust contractual governance. Sponsorship activity within the role is light-touch and focused primarily on rights management rather than activation delivery.

You will report to senior leadership and play a key role in protecting brand IP, reviewing commercial proposals and driving licensing income growth.

ABOUT US

Gulf is part of the Hinduja Group, one of the world’s largest and most diverse business conglomerates. Since 1912, Gulf has built a globally recognised brand synonymous with quality and performance. Operating across Europe, the Middle East, Asia and the Americas, we continue to strengthen and expand our global footprint through commercial innovation and strategic partnerships.

DUTIES

Your duties as the Brand Licensing & Commercial Executive include:

Licensing Strategy & Commercial Growth

* Manage the day-to-day relationship with the external licensing agency

* Review and assess new licence opportunities, challenging business cases and revenue projections

* Drive commercial growth through structured licence portfolio management

* Identify and evaluate new market and product category opportunities

Contract & Agreement Management

* Review Heads of Terms and licence agreements

* Negotiate commercial terms including royalties, minimum guarantees and territory rights

* Coordinate contract execution via Docusign

* Maintain accurate contractual records and governance documentation

* Work closely with legal teams to mitigate risk and ensure compliance

Licensee & Partner Management

* Act as the primary contact for key licensees

* Monitor licensee performance against contractual obligations

* Track sales reporting and royalty payments

* Ensure timely and accurate revenue reconciliation

Brand & IP Protection

* Approve licensee communications, packaging, product designs and press releases

* Oversee third-party use of intellectual property including livery and distributor proposals

* Ensure all brand usage complies with brand guidelines and contractual frameworks

Commercial Reporting & Financial Oversight

* Monitor budgets and track licensing revenue performance

* Report against commercial targets

* Analyse performance data to inform strategic decision-making

Sponsorship & Rights Management (Light-Touch)

* Oversee contractual rights management for existing partnerships

* Coordinate approvals and brand compliance activity

* Work with internal digital marketing teams on limited collaboration posts where required

Project Support

* Contribute to ad-hoc commercial and brand projects as required

CANDIDATE REQUIREMENTS

ESSENTIAL

Proven experience in brand licensing, commercial partnerships, IP management or licensing management

Strong understanding of licence agreements, royalty structures and…