Loyalty Proposition Manager - Strategy Consultant

Loyalty Proposition Manager - Strategy Consultant
Loyalty Proposition Manager - Strategy Consultant

The location of the role is Paddington, London (hybrid working).
The duration of the contract is 12 months (starting 1st June 2026).
The pay rate on offer is £750 - £900 per day (via Umbrella agency) - open to discussion.

Role Summary
As Loyalty Proposition Manager, you will play a pivotal role in shaping and evolving our market-leading loyalty programme.

You'll lead the development of future propositions - from defining the problem or concept through to delivery - working closely with teams across commercial, marketing, insights, product, and operations.

Your responsibilities include monitoring industry and customer trends, managing stakeholder engagement, ensuring the successful delivery of new propositions and supporting the ongoing evolution of our loyalty strategy and roadmap.

This role directly influences how customers are rewarded, recognised, and retained. You'll have the chance to shape propositions that set new standards in retail loyalty and ensure the business remains at the forefront of loyalty innovation.

Key accountabilities and measures

Lead Loyalty Proposition & Customer Experience Design
Lead end-to-end proposition development - from problem definition and concept creation through to delivery. This includes customer research and testing, business case development, roadmap planning, and securing senior stakeholder sign-off.
Drive cross-functional collaboration with loyalty teams (commercial, operations, marketing, analytics, product, and delivery) to ensure propositions reflect brand values, are robust, customer-centric, and ready for implementation.
Ensure flawless delivery by partnering with delivery teams to launch propositions on time, within scope, and meeting agreed success metrics.
Influence and align stakeholders across the business, gathering input and building engagement to secure buy-in for new initiatives.
Measure success through impact - multiple new propositions launched, achievement of key performance metrics, and a clearly defined, ambitious, and deliverable loyalty roadmap.
Champion Insights, Customer Understanding & Competitor Intelligence
Integrate insights including qualitative and quantitative research, market benchmarking, and global loyalty best practice.
Translate insights into clear strategic opportunities and recommendations.
Stay ahead of trends by continuously monitoring global loyalty developments, industry shifts, and customer insights to inform strategic decisions.
Support Commercial & Financial Impact Assessment
Partner with Finance to develop business cases, model commercial outcomes, and assess customer value.
Ensure all propositions are commercially viable, brand enhancing, and customer positive.
Support Roadmap Development & Long-Term Strategy
Shape the future roadmap working closely with the Proposition and Product teams, identifying opportunities that keep the our programme at the forefront of loyalty innovation and supporting clear prioritisation ensuring all investment decisions are customer-led and commercially grounded.
Work closely with Product, Engineering and Data Science to define customer first product requirements.
Prioritise features and capabilities that enable long term loyalty growth.
Champion agile, collaborative ways of working that accelerate delivery and foster innovation across multi-functional teams.
Champion the future vision of the loyalty programme and build alignment where required across Marketing, Food, FHB, Financial Services, Retail, Online, Product, Analytics and Tech.

Key skills and experience

Proven experience at Manager or Project Leader level in consultancy
Proven experience in loyalty, customer growth or strategy roles within retail, consumer brands, or consulting.
Demonstrated success in developing new propositions from concept to delivery.
Curious and customer-centric mindset, consistently seeking ways to enhance the customer experience.
Commercially astute, with a deep understanding of customer value drivers and profitability levers and expertise in business case development
Exceptional storytelling and communication skills, with strong senior stakeholder engagement experience
Strong ability to collaborate across multi-functional teams and confidently present to many different types of stakeholders.
Strategic problem solver - comfortable with ambiguity, proactive and able to structure & prioritise time to manage complex challenge.
Passionate about global loyalty trends, with a strong knowledge base and ability to translate insights into actionable strategies