Senior MICE Account Manager - Americas

Senior MICE Account Manager – Americas
M&I Borough, South London (SE1 1EP
) - Hybrid

Worldwide Events is the parent company behind two highly successful event brands: M&I and Private Luxury Events, each serving distinct sectors of the global travel and events industry.

Our brands connect the major players in both MICE and leisure travel through one-to-one meetings, inspirational social events, education, and destination discovery activities. Our suppliers and exhibitors are ground‑breaking hotels, venues, and destinations in the events and hospitality industry who want to reach the world’s most respected event planners and travel designers.

We bring people together and facilitate strong relationships, connecting people on a human level first, business second. We call this H2H connection, and it is at the heart of everything we do.

At M&I we connect the global MICE industry through world‑class events in the world’s best destinations, attracting key buyers and creating an atmosphere perfect for networking. This is where the most valuable business connections are made. We believe in the power of human‑to‑human connections to secure high‑quality business.

We are expanding our Buyer Relations within the Americas region. As the Senior Buyer Relations Manager – Team Lead, working American hours (11:00 - 19:00 UK time), you will oversee buyer recruitment strategy, team performance and business development plans to support market growth.

You’ll lead from the front with strong personal targets while shaping the team’s growth, methodology, and output quality.

This is a proactive, target‑driven role combining strategic market leadership, hands‑on sales, people management, CRM excellence, and consistent performance delivery across multiple live events.

As well as intensive telesales campaigns, this role involves regular international travel at our M&I events, attendance at industry trade shows and the possibility of face‑to‑face sales trips as we evolve in the future.

This is a Permanent (Full-Time) opportunity reporting to the Director of Buyer Relations.

Note:

Internally, this role is known as 'Senior Buyer Relations Manager – Team Lead'.

Team Leadership & Development

• Lead the Americas Buyer Relations team, including recruitment, onboarding, training, and day‑to‑day management.
• Coach team members on sales methodology, call quality, pipeline management, and buyer evaluation.
• Conduct regular performance reviews with clear KPIs (call activity, conversion, buyer quality, geographic mix, and new business).
• Ensure the team consistently follows internal processes and CRM guidelines.
• Contribute to the continuous improvement of internal processes, tools, and workflows to enhance team efficiency and recruitment quality.

Americas Buyer Recruitment & KPI Ownership

• Own and deliver personal and team KPIs for the Americas market, including new business, buyer quality ratios, demographic/geographic targets and market mix balance.
• Develop a deep understanding of buyers’ business needs to match them with relevant event opportunities.
• Collaborate closely with the marketing department on outreach initiatives, including targeted campaigns and event promotions.
• Support on‑site event delivery, ensuring buyers have a seamless and high‑value experience.

Strategic Market Growth

• Develop and execute Business Development Plans for key markets in the Americas, based on market analysis, competitor activity, and emerging business opportunities.
• Build deep knowledge of agencies, corporates, incentive houses, and associations across the region to strengthen long‑term buyer engagement.
• Collaborate with leadership, annual plans, budgets, outreach strategies and market development priorities ‑cycle strategies, and market development priorities.
• Produce regular performance and market reports, highlighting risks, opportunities, and strategic recommendations.
• Represent M&I at trade shows, networking functions and hosted buyers programmes to build market presence and strengthen client relationships.

Due to the nature of the company and the role, you may occasionally be required to work outside of hours to support events and meet…