Commercial Effectiveness Director - Europe APAC
Listed on 2026-03-07
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Business
Business Management, Business Analyst -
Management
Business Management, Business Analyst
Location: Greater London
Commercial Effectiveness Director - Europe, Africa, APAC
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
TotalRewards
At Brown‑Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short‑ and long‑term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.
We create an environment that nurtures and prioritizes continuous learning. At Brown‑Forman, you are empowered to take charge of your own development with a variety of customized, award‑winning programs available for every step of your career journey.
The Europe, Africa, Asia Pacific Operating Division represents over $1.6bn in net sales. We seek to continuously improve commercial effectiveness across the business through multifunctional integration, commercial capabilities and the tools and processes that are used to activate our brands across the markets.
The Commercial Effectiveness Director is the business leader for the EAA division tasked with successfully leading and continuously improving the Global Integrated Business Planning process. This person will be fully accountable for the success of the IBP process. They will also lead the agenda to enhance the commercial effectiveness of the division through successfully developing, implementing and continuously improving a full commercial capability agenda at EAA level, accommodating the varied needs of the markets along their different stages of development and subsequent effectiveness.
This role will partner closely with Sales, Supply Chain, Marketing, Global Production, and Finance teams to execute best in class Integrated Business Planning processes and deploy the commercial capability agenda.
What You Can ExpectIBP ownership
Continuous improvement of meeting and process standards, documentation, and systems for Integrated Business Planning
Developing needed capabilities in various teams to ensure cross‑functional collaboration, decision making, and shared accountability in all IBP process step meetings and pre‑meetings
Developing & championing cross‑functional KPIs to build alignment at all levels in the organization
Ensuring accountability for ALL team members to agreed process standards regardless of organizational level or role
Implementing full PMO recommendations on IBP
Integrating IBP with other processes in the organization to contribute to a fully integrated planning process
Partners closely with key stakeholders to implement business strategy, consolidate data, and validate KPI alignment through the IBP
Drives the cycle of IBP activity meetings and inputs/outputs, ensuring that functions are prepared and that there is visibility and communication on sales, demand, distribution, and supply trends to support business growth toward longer term objectives Steps in and steps up, actively contributing as needed to ensure the IBP activity runs smoothly
Developing commercial capability curriculum, through engagement with Managing Directors and Commercial Directors for use across all EAA markets
Additional ad hoc support to reflect varying stages of development across EAA
Deployment of commercial capability programs across markets in EAA
Lead refresher/revamp of B‑F Commercial Way and update for current reality and market span
Connection into global L&D function to ensure approach in alignment with global approach
Ad hoc projects
- Possibility for ad hoc projects related to process and systems infrastructure improvement within EAA
General
Leads with a continuous improvement mindset as the process evolves across the EAA division
Provides timely internal communication to the EAA Leadership Teams
Partners with IT to automate reporting, scenario planning and implementation of commercial capability platforms
Addition…
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