Fitness and Commercial Director Fitness Concept
Listed on 2026-03-09
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Business
Sales Marketing, Event Manager / Planner
Location: Greater London
Location
London based role
OverviewKeen on this role, you MUST come from the fitness large scale to be considered.
COREcruitment are proud to be partnering with an innovative, music:driven mass participation fitness brand entering an exciting phase of international growth.
This is a unique opportunity to shape the vision, product and commercial strategy of a large:scale fitness experience designed for global audiences. Blending high:energy programming with world:class production, this concept is built for scale, profitability and international expansion.
With ambitious growth plans across multiple markets, we are seeking a Fitness and Commercial Director who will define the product, lead commercial performance and drive strategic partnerships worldwide.
Responsibilities- Define and evolve the event format, fitness programming and participant experience
- Lead pricing, packaging and commercial optimisation across all events
- Take ownership of P and L performance including revenue, margins, forecasting and budgeting
- Develop financial models, dashboards and business cases to support strategic decisions
- Drive new revenue streams including sponsorship, partnerships, licensing, digital and merchandise
- Identify and secure high:value brand, venue and city partnerships
- Lead international market expansion through data:led territory analysis and commercial entry models
- Represent the brand at pitches, industry events and partner meetings
- Build and lead a high:performing commercial and partnerships team
- Collaborate cross:functionally with operations, marketing and production to ensure scalable delivery
- Proven experience delivering large:scale fitness events or mass participation activations
- Strong commercial acumen with ownership of budgets and revenue targets
- A track record of securing and managing strategic partnerships
- Advanced financial modelling and analytical capability
- Exceptional stakeholder management and negotiation skills
- The energy, creativity and ambition to build a globally recognised fitness brand
Are you ready to shape the future of mass participation fitness on a global scale?
Get in touch now to discuss this exciting opportunity. Contact Stuart Hills
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