CRM Manager

Hello! We're Teya. Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy-to-use integrated tools that enable our members to accept payments and boost business performance.

At Teya we believe small, local businesses are the lifeblood of our communities. We’re here because we don’t believe there’s a level playing field that gives small businesses a fighting chance against the giants of the high street. We’re here because we see banks and legacy service providers making things harder for them. We don’t think the best technology or the best service should be reserved for those with the biggest headquarters.

We’re here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us.

Become a part of our story. We’re looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community that is proud to serve our mission, and comprehensive benefits.

In the CRM Manager role, your mission is to increase customer lifetime value by creating communication strategy, design and optimisation of our direct communications to customers. You’ll take ownership of CRM campaigns and lifecycle programmes across email, Whats App, SMS and our customer-facing applications, partnering with cross‑functional teams to drive business impact.

Your role is part of the Owned Growth team which sits in the marketing function within Global Operations at Teya, reporting into the Head of Owned Growth. The team’s mission is to set the direction and create communication, content and experiences across our nine market operations which connect to merchant needs, and drive customer lifetime value with our members through their lifecycle from acquisition to loyalty and retention.

• Helps evolve a CRM strategy that improves the customer experience for Teya members, improving our delivery with segmentation, communication design, personalisation, analytics and cross‑channel synchronisation through Whats App, SMS and through our product experience (including banners, push, content cards and more)
• Owns and leads CRM strategy for one or more key product areas or lifecycle stages, with accountability for performance and iteration
• Creates and manages CRM campaigns in Braze; designing workflows, creating A/B tests, analysing email performance, and optimising campaigns based on data insights
• Supports the launch of new products and features, and activating CRM campaigns to existing members to drive cross‑sell of Teya’s product suite, including Business Account, Cash Advance and E‑POS
• Supports the conversion of leads generated through our performance marketing campaigns with CRM activity (e.g. lead nurturing, closed‑lost campaigns) to drive conversion
• Works with our data analysts to define and launch experimental campaigns which drive activation, increased usage and retention with Teya
• Engages our member community to build empathy and understanding (combining with customer data) of communication that can have impact, and collaborates then to create high quality case studies and content

• You have at least five years’ experience in a CRM role, with a strong track record of owning CRM strategies and delivering measurable business impact
• You’re confident leading CRM for product areas or lifecycle stages, and aligning campaigns to wider commercial goals
• You’re an expert user of CRM tools like Braze (journey building, personalisation, segmentation)
• You have strong copywriting skills in English and an instinct for great design
• You’re highly analytical and commercially aware, able to connect CRM performance to broader business KPIs
• You enjoy mentoring others and raising the bar on campaign quality, process and thinking
• You bring a strategic mindset with a bias for action and a collaborative, hands‑on approach, with experience briefing or collaborating with product, data and content teams
• You’re highly organised with able to manage end‑to‑end delivery…