Sales Manager | Peppermint

Job Introduction

Job Title: Sales Manager

Reports To: Head of Sales

Team: Commercial Team

Location: Kennington, London Head Office

Working Pattern: Hybrid, minimum of 3 days a week in the office

Salary: Up to £55,000

Peppermint is a multi-award-winning events business, founded in 2003 by Alex Brooke and Adam Hempen stall - passionate in providing first‑class bars and drinks‑led solutions to the UK's greatest events & venues. Today, Peppermint services over 50 events and venues every year and has developed long‑standing relationships with the likes of AEG, IMG, and Live Nation. Events include BST Hyde Park, Hyde Park Winter Wonderland, All Points East, Lytham, Rewind festivals and many more.

Peppermint has recently partnered with Levy UK and supports venues with premium F&B experiences - including The O2, Dreamland (Margate), The Piece Hall (Halifax) and the Johan Cruff Arena in Amsterdam. Peppermint's success has been driven by its relentless passion for its people, innovation and sustainable practices - with 20 years' operational experience - it's a powerful combination.

The Sales Manager will play a key role in driving performance and growth across Peppermint's three core sectors:
Greenfield events, venues, and seasonal venues, with a strong focus on building meaningful in‑person relationships and becoming a trusted, go‑to contact for bar opportunities.

While some work will be reactive, the role is grounded in being out in the market, fostering trust and creating genuine reciprocity through consistent presence and follow‑through.

Working closely with the Head of Sales, and supporting the Commercial Sales Director and founders on larger bids, you will both generate your own opportunities and help progress longer‑term deals, developing leads, contributing to proposals, and converting conversations into commercial agreements.

• With the support of the Head of Sales, proactively identify and explore new festivals, venues and events, attending in person whenever possible to scope opportunities and initiate meaningful engagement.
• Build and maintain strong relationships with promoters, rights holders, venue operators and commercial partners.
• Actively represent Peppermint within the industry by attending relevant events, festivals and networking opportunities.
• Maintain strong awareness of emerging trends and opportunities within the market.

• Build and develop a strong pipeline by proactively identifying, engaging and progressing new opportunities across the market.
• Take ownership of individual prospects, while supporting the wider pipeline strategy led by the Head of Sales.
• Continuously expand your industry network to generate new opportunities and maintain a consistent flow of potential business.

• With the support of the Head of Sales, develop pitch materials and tenders, proposals and commercial submissions, proactively driving content and pulling together the required inputs.
• Work on P&L creation for bids with the support of Commercial Finance Analysis.
• Lead the coordination of information and shape compelling proposals and presentations, without relying on direction to progress work.
• Actively support the Founders and Directors on major pitches, anticipating needs and adding value throughout the process.

• Work with Commercial Finance to develop budgets, financial models and proposals.
• Support commercial negotiations and deal structuring.
• Ensure opportunities are viable and aligned with profitability targets.

• Build and maintain strong relationships with industry stakeholders to support long‑term opportunity development.
• Maintain regular engagement with prospective partners and contacts to identify future opportunities.
• Ensure Peppermint maintains strong visibility across the market.

• Provide regular updates to the commercial team on new prospects, bids, opportunities and industry developments.
• Maintain accurate opportunity tracking using the Compass CRM system,  and internal Excel documents.

• Ensure a clear and…