Sales Director, France

Fast-growing measurement company looking for a London-based Sales Director to lead Adelaide's expansion into the French AdTech market — driving new business across French Hold Co agencies from our London base, with regular travel to client offices in France.

Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation.

Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and dive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchanger named it "Best measurement/Analytics Capability."

Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.

The past year brought meaningful expansion. We launched the AU ecosystem, giving brands, media agencies, and publishers a unified way to leverage and transact on AU. We broadened our programmatic footprint with custom bidding in GoogleDV
360 and pre-bid targeting in The Trade Desk, and grew our partner roster to over 125 platforms and publishers. Leading brands like Dell, Diageo, an Jaguar Land Rover —along with premium publishers such as Hearst, Spotify, and The New York Times— continue to demonstrate AU's value across the media lifecycle.

Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb.

We have a NYC office and a London WeWork, but operates as a remote-friendly company with flexible work options.

We're a team of action-oriented doers—management rolls up their sleeves and contributes every day. Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing. Everyone is encouraged to play a role in shaping planning and strategy.

We're built on belonging and growth—94% of employees report a strong sense of belonging, and 81% say they’re happy at work.

This position reports to the Commercial Director, EMEA, and will play a pivotal role in Adelaide's global expansion. The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success.

In this role, you will be the first employee to be fully dedicated to the French market, supported by the London team, giving you the opportunity to build the strategy. You'll be responsible for new business revenue across major agency Hold Cos. Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome any obstacles preventing clients from investing in Adelaide.

We're seeking a candidate with 5+ years of sales experience within the AdTech market across the French region. Ideal candidates will have an extensive network across Hold Co agency teams.

This is a hybrid position based in London, with an expectation of regular travel to client offices in France. While the role is to be located in London, there is a potential opportunity to relocate to France in the future. The candidate will have opportunities to visit NYC teams throughout the year and will be fully supported by the hiring manager.

An important part of our culture is continuous learning and the open sharing of ideas. We offer:

• Access to a broad network of investors and advisors who can help you and your team succeed
• Mentorship from executives with decades of experience in adtech and media
• Regular internal knowledge-sharing sessions
• An education budget to support ongoing professional growth and development

In this role you'll learn:

• Gain a deep understanding of attention metrics and media quality measurement
• Gain a strong understanding of omnichannel media strategies
• How agency product teams operate and collaborate on bespoke integrations
• How to network with Industry leaders to drive higher rates of adoption

• Responsi…