Head of New Business

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially‑spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high‑performing function that is proud of its technical skills, reliable in delivery, and outcome‑led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.

Here, we think beyond activity. You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role.

From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long‑lasting relationships.

You’ll be someone who is both comfortable working pro‑actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

The Sales and marketing team are now recruiting for a Head of New Business.

The Head of New Business leads the New Business sub‑capability, accountable for increasing new client acquisition by building a professional, repeatable approach to identifying, targeting and converting new organisations and individuals within our “sweet spot”. The role ensures new business activity is aligned to growth and market priorities, including the firm’s target and Priority Client programmes, and supports the early stages of our sales methodology through disciplined targeting, connection and qualification activity.

This is a Wider Leadership role responsible for methodology, service standards, performance management and skills development. The Head of New Business leads a team that generates qualified meetings through proactive origination and progresses sales‑qualified leads (SQLs) generated by marketing campaigns—ensuring disciplined follow‑up, clear handoffs and accurate campaign attribution. The role partners closely with GTM, Markets Activation, Marketing and Operations/Insights to ensure activity is insight‑led, buyer‑led and solution‑oriented, and that learning loops continuously improve propositions, messaging and performance.

A key expectation is building the firm’s capability by upskilling fee earners and supporting adoption of consistent selling habits aligned to our sales methodology.

• Own and continuously improve the New Business methodology covering: targeting, outreach, qualification, SQL follow‑up, progression, handoff and feedback loops, aligned to our sales methodology.
• Maintain a clear “how to engage” service guide: inputs, outputs, timelines, definitions of done and quality standards.
• Establish briefing standards for requests into New Business (what good looks like, minimum information, priority rules).
• Run practical learning loops (what’s working/what isn’t/what we’ll change) to improve standards, scripts and tools.
• Partner with GTM and Sales leadership to define target priorities and focus areas aligned to growth and market priorities and firm programmes (Target and Priority Client).
• Ensure targeting is grounded in…