Demand Generation Manager

Demand Generation Manager Who we are…

Global Data operates an intelligence platform that empowers leaders to act decisively in a world of complexity and change.

By uniting proprietary data, human expertise, and purpose‑built AI into a single, connected platform, we help organizations see what’s coming, move faster, and lead with confidence.

Our solutions are used by over 5,000 organizations across the world’s largest industries, delivering tailored intelligence that supports strategic planning, innovation, risk management, and sustainable growth.

Global Data is at a pivotal point in its growth journey and we need curious, ambitious, courageous people to support us in achieving our vision to deliver intelligence that transforms uncertainty into opportunity for the world’s most successful organizations.

Our big ambitions mean that life at Global Data is fast paced, entrepreneurial and rewarding. Working together in an intellectually challenging environment, where learning is super‑charged to keep us on our toes, the highly stimulating, fast‑paced, global environment we operate in, and our bold ambitions result in unique learning opportunities for our people.

We’re looking for a commercially minded B2B demand generation marketer to drive pipeline growth across our Media division, focusing on the Global Data Marketing Solutions portfolio.

This role is focused on building and optimising the full demand funnel, from audience engagement and lead generation through to nurture, scoring and sales readiness. You’ll work closely with Sales, Product and Data teams to deliver measurable commercial impact.

This is a hands‑on role for someone who can quickly identify opportunities, take ownership, and execute effectively in a fast‑paced environment.

• Own and optimise B2B demand generation activity across multiple products and audiences.
• Build lead generation and nurture programmes that drive qualified pipeline.
• Develop audience segmentation, lead scoring and lifecycle workflows.
• Partner closely with Sales to align marketing activity with commercial priorities.
• Analyse funnel performance and identify opportunities to improve conversion and lead quality.

5+ years’ experience in B2B demand generation, lead generation or pipeline marketing.

Proven experience driving measurable pipeline growth in a B2B environment (Publishing industry experience preferred, but not essential).

Strong commercial mindset and confidence working closely with sales teams.

Experience with CRM, marketing automation, lead scoring and nurture programmes.

Clear understanding of Hub Spot and Salesforce.

Strategic thinker who is equally comfortable being hands‑on.

Self‑starter who can hit the ground running and work autonomously.

In addition to a rewarding career, we support our Global Data colleagues with a range of benefits across health, finances, fitness, travel, tech and more. To find out more about the roles and benefits on offer in your region, visit

Global Data believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. Global Data is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

We offer a competitive benefits package that can include health, financial, fitness, travel, tech and other areas. Please refer to the benefits section on our website for details.