Commercial Innovation Manager

Commercial Innovation Manager - 12 month Fixed Term Contract (up to £65,000)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners’ World. Our trusted, quality content reaches millions of people a month across digital, social, print, video, vodcasts, apps and live events.

Everything we create has one very simple purpose:
To bring joy to our audiences by helping them get more out of the things they love. Whether it’s food, TV, gardening, motoring, history or parenting, our audiences seek us out for practical help and advice on what to do, what to make and what to buy.

This creates a highly engaged, high‑intent audience, and a powerful opportunity for brands to connect with people at key decision‑making moments. It also means we sit on a wealth of unique audience data and insight that is extremely valuable to clients, their media agencies and our sales teams to generate ideas, solutions and commercial strategies.

The Commercial Innovation team sits at the centre of this, turning our audience strengths and data into commercial formats and opportunities, and packaging them clearly for the sales team to take to market.

As the Commercial Innovation Manager, you will lead the development of new commercial opportunities and support the evolution of our existing ad products, ensuring they are clearly defined, up-to-date and ready to take to market.

Working with Insight, Commercial Data, Product, Delivery, Editorial, Native and Sales teams, you will turn audience and brand strengths and early‑stage ideas into structured, sellable formats, with clear use cases, positioning, deliverables, process and pricing.

You will lead Sales Enablement, ensuring the sales team has the right materials, tools and guidance to confidently sell new, existing and improved products. This includes building and maintaining clear, consistent sales collateral and simplifying how we present our proposition to clients.

You will implement and manage the processes needed to support this, creating a clear and consistent way of developing, packaging and rolling out new products across the business.

This is a highly collaborative, proactive and important role. The ideal candidate will be deeply collegiate, able to translate ideas into tangible assets, prioritise and juggle at pace, be highly organised and commercial.

Reporting into Director of Partnerships, Client Services and Studio, as the Commercial Innovation Manager, you will:

• Work closely with Sales teams to understand client needs, brief requirements and gaps in the current product offering.
• Translate commercial priorities into a clear roadmap for new and existing ad products, focusing on the highest‑impact and most profitable opportunities including go‑to‑market plans.
• Identify opportunities to evolve, improve or better position formats across Apps, Native formats, Website, Nutracheck and wider, emerging commercial formats.
• Work with Video, Podcast and Editorial stakeholders and Client leads to develop new native opportunities across Social, You Tube, vodcasts as well as identify emerging formats.
• Work closely with Insight and Commercial data to understand how our unique insight sits at the heart of our proposition, sales collateral, ideas and products and how we make this accessible to both sales teams and clients.
• Work closely with Ad Product and P&T teams to translate commercial needs into new products
• Support the commercial setup of new formats, working with Ad LT on pricing, commercial models, profitability and revenue tracking where needed.
• Coordinate timelines and deliverables across Product, Delivery, Video, Pods and Native to ensure products are launched and updated efficiently.
• Oversee the piloting of new formats, working closely with all relevant teams, ensuring clear success criteria are set and profitability outcomes are captured.
• Help support and maintain the Avid platform with a proactive, hands‑on approach, ensuring opportunities, sales materials and decks remain current, accessible and aligned to commercial priorities.
• Build and maintain the documentation needed to support consistent…