Product Marketing Manager

Workplace Type: Remote if UK, Hybrid if Singapore

About the Role: Asia Verify is a trusted KYB AI platform that empowers global organisations with real-time insights into 447 million companies across Asia‑Pacific. We help our clients understand ownership structures, risk indicators, compliance exposure, and trust & transparency across Asian counter parties.

We’re Hiring: Product Marketing Manager (UK / Singapore) – Full Time.

• Go‑to‑Market Partnership & Product Launches:
  Act as a GTM partner across Product, Sales, and Marketing, and lead product launch planning and execution, including hard launches (major platform releases, new products, market expansions) and soft launches (feature releases, enhancements, beta programmes). Define launch objectives, target audiences, messaging frameworks, and activation plans, ensuring alignment with commercial priorities, product roadmaps, market timing and customer needs.
• Product Positioning & Messaging:
  Translate scoping documents, technical specifications, and feature lists into ICP‑fit product narratives, clear customer benefits, differentiated value propositions, and outcome‑led messaging. Own core product narratives—identifying the problem we solve best, use‑case messaging, buyer‑specific value stories, and problem‑to‑solution articulation—while maintaining consistent messaging across all customer‑facing channels.
• Sales Enablement & Commercial Support:
  Partner closely with Sales to produce product collateral, sales decks and pitch materials, one‑pagers, battle cards and FAQs, and case studies; clarify product value in customer contexts, tailor messaging for priority accounts and segments, support CS with upgrade pathways, and refine sales assets based on field feedback and deal learnings.
• Competitive Intelligence & Market Insight:
  Own competitive analysis and market positioning, develop and maintain competitive battle cards, win/loss insights, differentiation narratives, and monitor market trends, customer needs and regulatory shifts through an intelligence‑feed framework.
• Analyst & External Engagement:
  Engage with industry analysts, research firms and ecosystem partners; support analyst briefings, inquiries and market submissions, and ensure Asia Verify’s product story is accurately and compellingly represented externally.
• Cross‑Functional
  
  Collaboration:
  
  Act as a trusted partner across the business—working closely with Product Management, Sales Leadership, Marketing (Demand, Content, Events, Comms) and Customer Success—to provide structured feedback loops from market/CS → sales → product and inform product roadmaps through market insight and customer feedback.

• Product launches are clear, coordinated and commercially effective.
• Sales teams confidently articulate Asia Verify’s value.
• Product capabilities consistently framed around customer outcomes.
• Asia Verify is clearly differentiated in a fast‑moving market.
• Strong alignment exists between roadmap, GTM execution and market demand.

• Experience in B2B SaaS or data‑driven platforms (risk, compliance, fintech a plus).
• Proven ability to work at the intersection of Product, Sales and Marketing.
• Strong storytelling and messaging skills.
• Commercially minded with a deep appreciation of sales realities.
• Comfortable engaging externally with analysts and senior stakeholders.