CBIA Effectiveness Manager - Europe

CBIA Effectiveness Manager - Europe

About the role

As Europe Effectiveness Manager, you will report to Europe Analytics Director. You are responsible for management and delivery of investment effectiveness analysis and Marketing Mix Modelling (MMM) for Europe.

• Drives effectiveness via MMM insights and value-added deliveries, including collaborating with local & global stakeholders on key questions that can be answered via the core MMM programme and/or ad hoc pilots, leveraging MMM output to deliver annual cross-market & brand meta-analyses, and delivering quarterly reports & newsletter updates.
• Partner with the Global MMM & Pricing Analytics Team to ensure delivery and integration of the results and findings for Europe into relevant markets, ensuring ongoing conversation to embed findings and adjust investment plans accordingly.
• Drive adoption of analytics solutions that will contribute to Europe’s strategic objectives, specifically leveraging traditional and digital analytics to drive impactful decision‑making in Innovation Development, Connections development, white space identification, and brand/activity performance understanding.
• Serve as a key advisor and business partner, providing data-driven insights from analytics to ensure the consumer, shopper, and expert are at the heart of Europe’s decisions.
• Partner with commercial teams, providing robust analytical support for objectives, infusing Deep Human Understanding & Deep Market Understanding across teams by providing compelling analytical evidence.

• Experience in applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM.
• In‑depth knowledge of analytical practices and methodologies within the Consumer Goods Industry (FMCG/Consumer Healthcare).
• Hands‑on knowledge and understanding of syndicated data measures and attributes across diverse data landscapes, coupled with demonstrable experience in business intelligence and analysis.
• Proven ability to work under tight timelines and prioritise among multiple projects, with strong coordination and project management skills.

• A track record of exploring and implementing new analytical methodologies, tools, and technologies to enhance capabilities and drive efficiency.
• Demonstrated success in managing agency relationships and fostering senior‑level engagement.
• Ability to enable and drive change – resilience and tenacity.

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people.

It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.