Head of Product Propositions - B2C; Retail

Purpose of the job

As the Head of Product Propositions - B2C, you will lead the strategy definition and execution for our retail offerings, including Priority Pass, focusing on creating compelling value propositions that resonate with consumers. You will be responsible for developing a long-term, cohesive product roadmap and defining solutions that meet the needs of our customers while aligning with our broader organisational goals.

Your leadership will guide cross-functional teams through the entire lifecycle of proposition development—from ideation to market launch and iteration—ensuring that our B2C propositions consistently deliver value to all stakeholder groups and support business growth. You will work closely with internal and external stakeholders to stay ahead of market trends, consumer needs, and emerging technologies.

As the Head of Product Propositions - B2C (Retail), you will also manage the B2C propositions team, empowering them to execute the strategy effectively while fostering a collaborative and innovative environment across the organisation.

Consumer audience:
Develop a deep understanding of our current and potential target audience, working closely with the analytics and research teams, to understand consumer motivations, needs and opportunity size.

Develop the product strategy for our B2C propositions, ensuring alignment with business objectives, consumer trends, and market needs.

Lead the creation and prioritisation of the product roadmap, balancing long‑term vision with short‑term deliverables that deliver value to customers and drive business success.

Drive innovation across the proposition lifecycle, from ideation through to market launch and iteration, by leading cross‑functional teams including engineering, design, marketing, and commercial stakeholders.

Ensure B2C propositions meet customer expectations while delivering seamless user experiences that align with brand values and business goals.

Build and maintain strong relationships with key internal and external stakeholders to ensure the success of our B2C propositions and their competitiveness in the market.

Define, measure and monitor key performance metrics and KPIs, using data to guide decisions and refine product and proposition offerings.

Mentor and develop a high‑performing B2C propositions team, ensuring they have the resources, tools, and support needed to effectively execute the product strategy.

Collaborate with other departments, including commercial, marketing, customer support, and operations, to ensure the success and continued improvement of propositions.

Proven track record of leading B2C proposition strategies, preferably in industries such as retail, travel or other global direct‑to‑consumer products.

Strong experience of consumer needs, pain points, and preferences, with the ability to design propositions that meet and exceed these expectations.

Experience managing a cross‑functional team and delivering consumer‑focused products in a fast‑paced, agile environment.

Demonstrated ability to balance strategic vision with practical execution, ensuring propositions are both customer‑centric and aligned with business goals.

Excellent communication and relationship‑building skills, with the ability to influence stakeholders, customers, and partners at all levels.

Strong analytical mindset, with experience using data and KPIs to inform proposition decisions and optimise customer experience.

Ability to manage competing priorities, lead complex projects, and deliver impactful propositions on time and within scope.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.