Portfolio and Enablement Specialist

(Senior) Manager, Strategic Initiatives (Portfolio & Enablement Specialist)

Reports to:

Director of Strategic Initiatives

This hybrid role combines responsibility for both portfolio development and sales enablement, accelerating sales velocity by shaping scalable customer propositions and ensuring sales teams are fully equipped to take them to market. You will act as the connective tissue between portfolio strategy, go-to-market readiness, and field adoption - ensuring that everything we build is tightly aligned to sales needs, repeatable across the business, and grounded in compelling customer value.

This is a high-impact role for someone who thrives at the intersection of solution design, messaging, and supporting sales execution.

• Analyze market trends, customer needs, and OEM/vendor roadmaps to identify and prioritize portfolio development opportunities.
• Collaborate with technical and sales leadership to define commercial and technical solution components.
• Maintain a cross‑functional proposition register with status, stakeholders, and input from sales and OEMs.
• Support the creation and evolution of a global portfolio roadmap aligned to strategic business goals.

• Design and package customer‑centric propositions with clear value narratives, repeatable frameworks, and differentiated messaging.
• Build GTM toolkits (battle cards, one‑pagers, FAQs, pitch decks) aligned to each new solution offering.
• Standardize solution templates and value proposition models to enable field use and consistency.
• Work with Insight Specialist to incorporate buyer personas, competitive positioning, and segment analysis into offerings.
• Track proposition adoption and performance, iterating based on field feedback and impact metrics.

• Coordinate enablement for all new propositions, including training materials, rollout plans, and onboarding content.
• Develop and maintain a central library of sales tools and playbooks mapped to the portfolio.
• Deliver monthly enablement campaigns to drive adoption and fluency across the sales team.
• Track utilization and sales feedback to refine materials and prioritize future development.

• Support onboarding by ensuring new hires are fully enabled on priority portfolio items within 60 days.
• Partner with marketing and alliances to ensure messaging alignment across all channels.

• Support strategic pursuits by tailoring proposition narratives and producing executive‑ready customer content.
• Work closely with the Strategic Initiatives Director to embed value‑based messaging into major GTM campaigns.
• Track frontline sales needs and surface insights for future portfolio planning or asset development.

• Partner with Insight Manager to ensure offerings reflect market demand and sales narratives align to buyer needs.
• Collaborate with alliances, technical SMEs, and product leads to align joint GTM and co‑investment strategies.
• Report on enablement engagement, proposition uptake, and business impact to key stakeholders.
• Maintain operational ownership of enablement platforms and content management infrastructure.

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