Senior Events Manager - AI SaaS

Location

London (Farringdon) 5 days / week

Approximately 20% travel to the US

Our client is a highly profitable, fast-growing B2B SaaS company. Having scaled rapidly without traditional marketing spend, they are now hiring their first dedicated senior
events manager to build the spaces where high-value finance, investment, and advisory professionals connect.

This is a high-ownership, strategic role. You will take full responsibility for a £500k–£600k programme budget, designing and running a calendar of events that turns relationships into measurable revenue.

For an ambitious operator, this is a chance to join an early-stage business with exceptional market traction, build a key marketing function from the ground up, and eventually scale a team across London and the US.

• Design and deliver the end-to-end event strategy, including intimate executive dinners, customer round tables, and major industry conferences.
• Build out a structured community referral engine to encourage natural brand advocacy among power users.
• Organise high-impact brand activations, including targeted sponsor ships and technical hackathons.

• Manage a first-year program budget of £500k–£600k with strict commercial discipline, ensuring every pound spent is tracked against pipeline influence and relationship value.
• Establish clear metrics for success, moving away from simple registration numbers to focus on qualified leads and revenue outcomes.

• Work closely with the customer success and sales teams to identify key accounts, secure high‑value attendees, and ensure warm follow‑ups.
• Partner with the senior leadership team to prepare executives for speaking opportunities and key on‑site engagements.

• Travel to the US to establish community roots and manage local event execution.
• Build the operational playbook that will allow you to hire and manage junior support in New York as the function grows.

• Establish the revenue plan
  :
  You will map out the financial model and pipeline expectations for the events programme.
• Identify key events and advocates
  :
  You will pinpoint the high‑signal industry events and key executives to target.
• Build cross‑functional workflows
  :
  You will establish a seamless working rhythm with the customer success and sales teams to align on event follow‑up.

• Our client would love to give someone the opportunity to step up into this role, with ideally 4-7 years of experience.
• Proven experience running end‑to‑end events and community programmes, ideally within a fast‑moving SaaS, fintech, or high‑growth startup environment (businesses like Stripe, Brex, or Ramp are a great benchmark).
• Demonstrable experience managing and justifying significant event budgets. Loose budget allocation is a red flag for this business; they need a sharp commercial operator.