Global Strategy & Insights Director

Overview

What will you be doing?

We are looking for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe.

This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision:
To build a better today, for tomorrow.

• Support the wider capability transformation agenda, upskilling client and agency teams on strategic frameworks, tools and process
  
  Work with the Global Mars Petcare and Divisional Clients as they build out their transformation capabilities within Mars
• Provide Global Mars and Petcare leadership with consistent, structured visibility into work happening across the network, equipping them to consult effectively with each of the four businesses (Pet Nutrition, Royal Canin, MVH and Champion)
• Build and maintain strong working relationships with divisional client and strategy leads, acting as the primary channel through which global extracts visibility, context and stories from the business.
• Drive best practice across the network by developing and/or delivering training and guidance to regional teams — codifying what’s working in one division so it can be applied elsewhere.
• Proactively surface and build a growing bank of case studies from work happening across the four businesses, either writing first drafts or directing others to.
• Assist the Global Strategy Lead where necessary on strategic initiatives from the Client CMO’s office.
• Ensure divisional processes are followed correctly and consistently, flagging and helping resolve deviations.
• Act as the connective link between the Global Petcare strategy team and the four divisional businesses maintaining live oversight of strategic work happening across the network.
• Evaluate divisional strategy and outputs against Ehrenberg-Bass / How Brands Grow / Mars’ Laws of Growth principles, providing a rigorous quality check and constructive challenge and potentially assist teams as they write their strategies
• Navigate complex, matrixed stakeholder relationships across global and divisional teams with diplomacy and discretion

• Deep working fluency in Ehrenberg-Bass / How Brands Grow principles, with the ability to apply them to evaluate and challenge strategic recommendations.
• Excellent relationship-building skills, able to build trust and credibility across a matrixed, multi-division global structure without formal authority over the teams involved.
• Demonstrable media planning and strategy, with international exposure
• Strong history with analytical skills and proficiency in media planning tools
• Practiced at building global approach frameworks that allow for local nuance
• Passionate about multi-media channel planning based on data-led insights. Familiarity with Marketing Mix Modelling and other predictive or analytic methodologies
• Strong written and verbal storytelling ability, with experience turning business activity into clear, compelling case studies.
• Strong strategic judgement, able to assess the quality and rigour of strategy developed by others without necessarily authoring it directly.
• Comfortable operating in a governance and oversight capacity — process adherence, quality control and capability-building rather than day-to-day delivery.
• Experience designing or delivering training, or producing written guidance, for regional or divisional teams.
• Politically astute, with sound judgement navigating senior stakeholder relationships and sensitive situations.
• An assured presenter and communicator, confident representing global perspectives to senior leadership and divisional teams alike.
• Naturally curious, with strong analytical and lateral-thinking skills, able to ask difficult questions constructively.
• Simple, effective use of…