Senior Commercial Analyst

Our Future Healthis an ambitious collaboration between the public, charity and private sectors, designed tohelp people live healthier lives for longer through better prevention, earlierdetectionand improved treatment of diseases. We will speed up the discovery of new methods of early disease detection, and the evaluation of new diagnostic tools, to helpidentifyand treat diseases early,when outcomes are usually better. With over 2.5M volunteers across the UK,we’renow the world’s biggest health researchprogrammeof its kind, and our volunteer group is also more diverse than other, similar health researchprogrammes.

Technology and data are central to our mission. Our systems power web sites, clinics across the UK, secureanalyticsand researchsystems,pipelines thatprocesshighly sensitivehealthand geneticdata, and we are continuing to grow our capability to support this ambition.

We'relooking for a
Senior Commercial Insights Analyst
to become a trusted analytics partnertoour Commercial and Marketing teams
.

This is an exciting opportunity to work at the intersection of analytics, marketintelligenceandcommercial strategy
.You'llhelp us better understand where opportunities for growth exist, whichorganisationsand customer groups we should focus on, how our commercial performance is developing, and where data can help inform future investment and planning.

You'llcombine strong analytical skills with commercial curiosity to turn complex data into meaningful insights. From market sizing and customer segmentationthrough to pipeline performance, forecasting and strategic planning,you'llhelp provide the evidence and context that supports informed decision-making across the organisation.

Partneringclosely with colleagues across Commercial, Marketing, Finance, Product, Revenue Operations and Data,you'llhelp develop a deeper understanding of our market, ourcustomersandour performance. Together,you'llbuild trusted insights that enable confident, data-informed decisions across the business.

• Shape the commercial strategy
  behind one of the UK's largest health researchprogrammes
• Become the
  dedicated analytics partner
  toour
  
  Commercialteams, influencing strategic decisions from day one
• Build a brand-new commercial analytics capability and define how theapproachevolves
• Bring together
  market intelligence, customer insights, forecasting and commercial strategy
  to drive strategic commercialdecisions
• Collaborate with Commercial, Marketing, Finance, Product and Analytics to solve complex business challenges
• Mission-led: help build a financially sustainableorganisationthat enables life-changing health research at scale

Develop market and customer intelligence

• Build a deep understanding of our addressable market, industry landscape, customer needs, and opportunities for growth.
• Carry outmarket sizing, competitive analysis, and external research tohelp informcommercial strategy and investment decisions.

Shape segmentation and Ideal Customer Profiles

• Partner with Commercial and Marketing teams to define, refine, andvalidatemarket segments and Ideal Customer Profiles (ICP).
• Use data and insight toidentifythe highest-value opportunities andhelpimprove targeting effectiveness.

Support strategic commercial decision-making

• Provide analysis and recommendations that help leadershipprioritisemarkets, customer segments, partnerships, and commercial initiatives.
• Translate data into clear strategic choices and business actions.

Build and scale our analytics foundations

• Design and improve data models, reporting structures, and analytical frameworks that support commercial and marketing decision-making.
• Helpensuredata is accurate, scalable, and accessible for self-service reporting and analysis.

Informcommercial performance insight

• Develop dashboards, reporting, and analysis that provide visibility of commercial performance across the customer lifecycle.
• Help teams understand pipeline health, conversion rates, customer behaviour, revenue performance, and growth trends.

Supportforecasting and planning

• Develop andmaintainrevenue forecasts, pipeline models, and scenario analyses.
• Partner with Finance and Commercial teams to support planning, target-setting, and investment decisions.

Define and govern commercial metrics

• Work with Revenue Operations, Marketing and Finance to develop consistent definitions for commercial and marketing metrics, including pipeline, conversion, CAC, LTV, revenueperformanceand customer engagement.
• Helpmaintaina trusted source of commercial reporting across the organisation.

Strengthen pipeline visibility and CRM effectiveness

• Partner with Revenue Operations to improve pipeline visibility, sales process measurement, CRM data quality, and reporting accuracy.
• Provideinsightthathelpsimprove commercial efficiency andforecastingconfidence.

Support sales and marketing effectiveness

• Evaluate campaign performance, channel effectiveness, customer acquisition strategies, sales activity, and pricing approaches.
• Identify opportunities to improve performance, efficiency, and…