Product Manager - App - Maternity Cover

About Charlotte Tilbury Beauty

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet – and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience – from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC.

Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

The App Squad owns the Charlotte Tilbury mobile app experience across iOS and Android. Our ambition is to make the app our highest‑value digital channel for routine, loyalty and exclusive demand: helping customers discover, decide and buy with confidence while creating reasons to return through personalised utility, exclusive access and engaging beauty experiences.

We are looking for a Product Manager to join the squad on a fixed‑term maternity‑cover contract. You will own the product direction and day‑to‑day product leadership for the app, translating company and digital priorities into a measurable roadmap with well‑framed opportunities, aligned to squad OKRs. You will balance customer value, commercial impact, experience quality and delivery feasibility, with accountability for outcomes rather than simply shipping features.

You will work closely with Digital Product Design, Engineering and Delivery Managers, shaping work together early and driving it through delivery. You will also collaborate with Data, CRM, Loyalty, Trading, Marketing, Creative, Customer Care and other Product Managers to deliver coherent app experiences and make informed trade‑offs. As maternity cover, you will provide continuity for the squad and support a thoughtful transition at the end of the contract.

The role spans the full product lifecycle, from strategy and discovery through delivery, launch and learning.

Responsibilities include:

• Own and communicate the App Squad's product strategy, OKRs and roadmap across iOS and Android, driving app contribution, customer value, retention, loyalty engagement and a lower‑friction path to purchase.
• Frame and prioritise opportunities using an explicit value hypothesis: the customer behaviour to change, mechanism KPI, Product and P&L outcomes, expected impact, timing, confidence, feasibility and intended learning.
• Lead evidence‑based discovery and partner with Digital Product Design from the outset, co‑owning the problem while bringing together analytics, research, customer feedback, commercial context and experience insight.
• Work closely with Engineering and Delivery Managers to turn shaped opportunities into credible delivery plans, align milestones and dependencies, manage risks, remove blockers and maintain delivery confidence.
• Balance strategic bets and optimisation with platform health and foundational capabilities, making scope, sequencing and opportunity‑cost trade‑offs explicit.
• Define success measures, guardrails and instrumentation with Data and Engineering, using A/B tests, prototypes, usability testing, phased rollouts or post‑launch reviews where they improve decision quality.
• Drive launch readiness with Design, Engineering and Delivery Managers, protecting the intended customer outcome and experience quality while managing scope and timing…