Head of CRM

North London | Hybrid (3 days in office)

Our client is a fast-growing direct-to-consumer ecommerce business that has spent the last decade building a loyal customer base across wellness and lifestyle products. With over 70% of revenue now driven through its own website and significant year-on-year growth, the business is entering an exciting new phase focused on retention, customer lifetime value, and smarter data-led marketing. Operating with a lean, ambitious team, the environment is collaborative, commercial, and highly innovative, with AI and automation embedded into day-to-day operations.

The Head of CRM will take ownership of customer retention strategy, lifecycle marketing, and campaign execution across a high-volume ecommerce operation. You’ll work closely with senior leadership to shape CRM performance, optimise customer journeys, and drive repeat purchase through highly targeted, insight-led campaigns. This role suits someone who enjoys balancing strategic thinking with hands-on delivery in a fast-moving, entrepreneurial environment.

Role Highlights

• Own and evolve the CRM and retention strategy across a large D2C customer base
• Deliver high-performing email and lifecycle campaigns using Klaviyo
• Analyse customer, campaign, and commercial data to improve conversion and retention
• Support automation, AI-driven workflows, and process improvements across CRM operations
• Collaborate closely with leadership and mentor junior team members where needed

You Will Need

• Strong CRM experience within a fast-growth D2C or ecommerce business
• Hands-on experience with Klaviyo or the ability to adapt quickly from similar platforms
• Commercial and analytical mindset with a proven ability to optimise campaign performance
• Experience managing high campaign volumes across large customer databases
• Confidence operating independently within a lean, high-accountability environment

Why You’ll Love It

• Join a business experiencing rapid e-commerce growth and transformation
• Work directly with highly commercial founders and senior leadership
• Hybrid working with a collaborative London office environment and on-site parking
• Opportunity to shape CRM strategy and influence business-wide growth decisions
• Exposure to cutting-edge AI tools and automation within a modern e-commerce setup

Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.