Senior Licensing Manager – Maternity Cover

Responsibilities

• Lead day to day relationships and contract management across Premier League licensees – including PUMA, Topps, Avery Dennison, Football Manager and Rezzil.
• Work with licensees to set and track clear commercial objectives for each season that support driving revenue growth and performance.
• Ensure all contractual rights and obligations are delivered across the licensee portfolio.
• Provide regular royalty and revenue updates with clear performance insights and recommendations to the Director of Commercial Development and Chief Commercial Officer.
• Work with licensees and internal brand teams to shape product roadmaps, ensuring high quality, innovative outputs that align to the Premier League brand.
• Identify potential new product categories and licensing opportunities across growth areas.
• Day to day management of the licensing team, ensuring effective delivery of product approvals and partner management.
• Support Licensing Managers to achieve their objectives aligned to business goals.
• Responsible for any relationships with external agencies, consultants and budget management for the licensing team.
• Stakeholder management of key relationships between licensees, clubs, and internal teams on anything licensing related.

• Considerable experience in licensing, partnerships, sponsorship, commercial account management or a related commercial role, ideally within sport, entertainment, consumer products or a rights-holder environment.
• Proven experience of managing day-to-day relationships with external partners, licensees, agencies or suppliers, ensuring a high-quality and professional service.
• Experience of line managing, supporting and developing team members.
• Strong understanding of contractual rights delivery, with the ability to manage obligations, approvals, performance measures and partner expectations effectively.
• Commercially aware, with experience of tracking performance, analysing revenue or royalty information, and using insight to make recommendations.
• Experience of supporting or delivering product, brand, licensing or partner activation projects, with a focus on quality, innovation and audience engagement.
• Excellent stakeholder management skills, with the ability to build trusted relationships across internal teams, clubs, partners, licensees and external agencies.
• Strong organisational and project management skills, with the ability to manage multiple work streams, prioritise effectively and deliver to deadlines.
• Confident communicator with strong written and verbal skills, including the ability to prepare clear updates, reports and recommendations for senior stakeholders.
• Collaborative team player with the confidence to support and guide colleagues, contribute positively to team culture and work effectively across functions.
• Experience of line managing, supporting and developing team members, including setting objectives, providing guidance and ensuring effective delivery across a team.
• Comfortable using Microsoft Office and relevant systems or databases to manage partner information, approvals, reporting and performance tracking.