Senior Commercial Analyst Job London area,Greater London England UK,Business

Location: Greater London

Shape the commercial strategy behind one of the UK's largest health research programmes
Become the dedicated analytics partner to our Commercial teams, influencing strategic decisions from day one
Build a brand-new commercial analytics capability and define how the approach evolves
Bring together market intelligence, customer insights, forecasting and commercial strategy to drive strategic commercial decisions
Collaborate with Commercial, Marketing, Finance, Product and Analytics to solve complex business challenges
Develop market and customer intelligence
Build a deep understanding of our addressable market, industry landscape, customer needs, and opportunities for growth
Carry out market sizing, competitive analysis, and external research to help inform commercial strategy and investment decisions
Shape segmentation and Ideal Customer Profiles
Partner with Commercial and Marketing teams to define, refine, and validate market segments and Ideal Customer Profiles (ICP)
Use data and insight to identify the highest-value opportunities and help improve targeting effectiveness
Support strategic commercial decision-making
Provide analysis and recommendations that help leadership prioritise markets, customer segments, partnerships, and commercial initiatives
Translate data into clear strategic choices and business actions
Build and scale our analytics foundations
Design and improve data models, reporting structures, and analytical frameworks that support commercial and marketing decision-making
Help ensure data is accurate, scalable, and accessible for self-service reporting and analysis
Inform commercial performance insight
Develop dashboards, reporting, and analysis that provide visibility of commercial performance across the customer lifecycle
Help teams understand pipeline health, conversion rates, customer behaviour, revenue performance, and growth trends
Support forecasting and planning
Develop and maintain revenue forecasts, pipeline models, and scenario analyses
Partner with Finance and Commercial teams to support planning, target-setting, and investment decisions
Define and govern commercial metrics
Work with Revenue Operations, Marketing and Finance to develop consistent definitions for commercial and marketing metrics, including pipeline, conversion, CAC, LTV, revenue performance and customer engagement
Help maintain a trusted source of commercial reporting across the organisation
Strengthen pipeline visibility and CRM effectiveness
Partner with Revenue Operations to improve pipeline visibility, sales process measurement, CRM data quality, and reporting accuracy
Provide insight that helps improve commercial efficiency and forecasting confidence
Support sales and marketing effectiveness
Evaluate campaign performance, channel effectiveness, customer acquisition strategies, sales activity, and pricing approaches
Identify opportunities to improve performance, efficiency, and return on investment
Deliver customer and account intelligence
Provide targeted insight on priority organisations, customer groups, and opportunities to support business development, marketing activities, and commercial growth initiatives
Run performance reviews and drive accountability
Support weekly, monthly, and quarterly business reviews with clear reporting, performance narratives, and actionable recommendations
Help teams focus on the metrics that matter most
Deliver actionable insights
Transform complex analyses into compelling stories and recommendations that influence strategy, prioritisation, and decision-making at all levels of the organisation

Requirements

Significant experience in commercial analytics, commercial strategy, market intelligence, growth analytics, or a related field
Strong SQL skills and experience with BI tools such as Omni, Looker, Tableau, or Power BI
Experience building data models and working with large, complex datasets
Experience working with CRM platforms such as Hub Spot or Salesforce and understanding commercial pipelines
Experience with forecasting, scenario modelling, and commercial performance analysis
Strong understanding of commercial and marketing metrics including conversion rates, CAC, LTV, pipeline performance, and revenue growth
Experience developing insights that inform strategic business decisions
Excellent problem-solving skills and attention to detail
Strong stakeholder management and communication skills, with the ability to influence decision-making through data
Experience facilitating business reviews and performance discussions with senior stakeholders
Comfortable working in a fast-moving and evolving environment
Experience conducting market sizing, segmentation, and competitive analysis (Bonus / Desirable)
Familiarity with analytics pipelines and dbt (Bonus / Desirable)
Experience developing Ideal Customer Profiles (ICP), target market frameworks, or go-to-market strategies (Bonus / Desirable)
Familiarity with healthcare, research, data, technology, or life sciences sectors (Bonus / Desirable)
Experience using external market data…