Head of Go To Market - Consulting, Risk & Outsourcing (CR&O

Head of Go To Market – Consulting, Risk & Outsourcing (CR&O)

The Head of GTM (CR&O) is accountable for shaping and delivering go‑to‑market direction for their deployed area by translating growth priorities into an insight‑led GTM strategy and contracted plan that drives measurable commercial outcomes. The role operates as a senior business partner to leadership in the deployed area, including relevant C & M Directorates, and as a leader within the Sales & Marketing community—ensuring work is focused, integrated and prioritised in a demand >

supply environment.

• Lead development of the deployed GTM strategy and annual plan in partnership with business leadership and Sales & Marketing capability leaders.
• Contract priorities based on growth strategy, local market context and buyer needs, including clear measures and success criteria.
• Shape briefs with the business that describe the outcome required, the buyer problem to solve and the target audience—avoiding activity‑only briefs.
• Ensure plans leverage central programmes and assets where possible, reducing unnecessary bespoke work.
• Run demand intake and shaping conversations with deployed leadership to create a holistic view of needs and opportunities.
• Translate demand into a prioritised portfolio with clear sequencing, dependencies and resourcing assumptions.
• Lead resourcing, scheduling and timing conversations, ensuring delivery is achievable and balanced across competing priorities.
• Work with peer Heads of GTM to maintain consistent language, rhythms and shared planning moments that enable meaningful collaboration.
• Proactively surface connections and synergies across Streams/Sectors/Regions to enable integrated market activity and reduce duplication.
• Build and maintain relationships with leaders in adjacent streams/teams to support a market‑oriented view and joined‑up execution where needed.
• Run governance moments (planning checkpoints, prioritisation decisions, progress and performance reviews) with clear inputs/outputs and action tracking.
• Share regular KPI and performance insight with deployed leadership and C & M Directorate stakeholders, focusing on what it means and what should change.
• Translate insight into clear actions and recommendations (start/stop/change), and ensure owners and timelines are agreed.

• Significant experience in Go To Market (CR&O) leadership, commercial strategy, or senior business partnering in a complex, matrix environment.
• Strong ability to contract priorities and outcomes with senior stakeholders and influence without formal authority.
• Proven experience shaping demand, making trade‑offs, and operating effectively in demand > supply conditions.
• Strong commercial and market judgement, including understanding of buyer needs and competitor dynamics.
• Experience coordinating cross‑functional delivery across Sales, Marketing and Operations disciplines.
• Confidence with using performance insight and data to shape decisions and drive interventions.
• People leadership experience beneficial (dependent on scope).