Commercial Strategy Manager (SME

Job Title:

Commercial Strategy Manager (SME)

Division: UK Business

Job Location:

G
-London-BTHQ One Braham

Location:

London. Birmingham, Bristol, Manchester, Glasgow

Advertised Salary:
Competitive with benefits

Closing Date: 05/08/2026

Join our newly formed UK Sales & Commercial team at a pivotal moment of growth and transformation. This team is dedicated to supporting businesses ranging from small enterprises to organisations with over 250 employees—an exciting and fast-evolving segment with significant untapped potential.

In this role, you’ll be at the heart of shaping a brand-new function, playing a key part in building the foundations for long-term success while driving ambitious growth plans. You’ll contribute to redefining our routes to market and transforming the channel, enhancing both customer and colleague experiences along the way.

With responsibility for the commercial strategy across a £1.5bn SME & Inside Sales P&L, as well as our Digital channel, you’ll have the opportunity to make a real impact—delivering meaningful results and helping to shape the future of BT Business.

• Lead on the commercial strategy for SME segment, partnering with the channel leaderships to define the target end state and deliver both short and long-term commercial strategies for the SME segment to drive transformation & sustainable growth
• Lead market analysis and competitor intelligence, turning insights into clear, actionable recommendations that inform strategic decision-making.
• Identify and capitalise on emerging market opportunities, developing initiatives that create and sustain competitive advantage.
• Define and optimise channel strategies to expand market reach and maximise performance across SME, Inside Sales, and Digital.
• Act as the voice of the customer—leveraging market insight, buying behaviours, and win/loss analysis to refine our commercial approach and improve success rates.
• Translate complex strategies into clear, compelling narratives, influencing senior stakeholders and shaping key business decisions.

• Strong business acumen: A deep understanding of business strategy, market dynamics, and organisational context, with the ability to connect these to real-world outcomes.
• Commercially driven:
  Clear grasp of the key drivers of performance, including KPIs, business cases, and the people factors that influence success.
• Financially literate:
  Confident interpreting financial performance, with a solid understanding of how operational activity translates into P&L outcomes.
• Exceptional communicator:
  Skilled at simplifying complex ideas into clear, compelling messages that influence and drive action at all levels.
• Strategic planner:
  Highly organised and forward-thinking, able to build momentum through well-structured plans and strong governance in a matrix environment.
• Leadership capability:
  Proven ability to lead, align, and inspire others—navigating competing priorities while bringing teams and senior stakeholders on the journey.

• 10% on target bonus
• BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
• From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• 25 days annual leave (not including bank holidays), increasing with service
• 24/7 private virtual GP appointments for UK colleagues
• 2 weeks carer’s leave
• World-class training and development opportunities
• Option to join BT Shares Saving schemes.

Hybrid policy:
Three in the office, two remote.

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country.