Director, Digital Trading

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The Digital Trading Director is responsible for leading the commercial performance, growth strategy and trading operations across owned eCommerce sites and third-party marketplace partners throughout Europe. This role will own the end-to-end digital trading strategy across direct-to-consumer channels and marketplace platforms, ensuring a unified approach to commercial planning, customer experience, product assortment, pricing, promotions and trading execution. The successful candidate will drive profitable revenue growth, identify new opportunities for growth & expansion, and lead a high-performing team to deliver best-in-class digital experiences across all digital touchpoints.

Working closely with local & global Digital, Analytics, Marketing, Merchandising, Planning, Finance, Operations, Customer Experience and brand teams, this role will play a critical leadership position in shaping the future of the European digital business.

• Own sales, profit and commercial performance across European eCommerce and marketplace channels.
• Develop and execute the regional digital trading strategy to deliver ambitious growth targets.
• Lead weekly, monthly and quarterly trading reviews, identifying risks, opportunities and actions.
• Drive a unified commercial calendar across owned sites and marketplace partners.
• Establish clear KPI frameworks and reporting to monitor performance and inform strategic decision-making.
• Lead forecasting and demand planning processes in partnership with Finance and Buying & Inventory teams.

• Oversee day-to-day trading of owned digital storefronts across Europe.
• Work with the Digital Analyst to drive improvements in bounce rate, ATC, checkout completion, conversion, average order value, customer acquisition and retention.
• Partner with UX, Site Merchandising and Testing & Optimisation teams to continually enhance the customer journey.
• Ensure effective execution of campaigns, product launches, promotional events and seasonal trading initiatives.
• Leverage customer and behavioural data to inform trading decisions and growth opportunities.

• Define and execute marketplace growth strategy across partners including Zalando, Veepee, Secret Sales, Best Secret and future marketplace opportunities.
• Build strong strategic relationships with marketplace partners to maximise visibility, sales performance and commercial opportunities.
• Identify opportunities to expand product and/or market assortment, improve profitability and unlock new customer acquisition channels.
• Lead negotiations and annual planning processes with marketplace partners.
• Monitor market trends, competitor activity and emerging opportunities to ensure a competitive marketplace proposition.

• Champion a test-and-learn culture across all digital channels.
• Partner with Digital Optimisation & Testing & marketing to improve bounce rate, ATC, CCR, conversion, customer engagement and commercial performance.
• Use data and analytics to identify opportunities for continuous improvement.

• Lead, coach and develop a high-performing team across Digital Trading, Marketplace, Site Merchandising an and Testing & Optimisation functions.
• Build capability within the team through succession planning, coaching and development opportunities.
• Foster a collaborative, commercially focused culture built around accountability and continuous improvement.
• Champion cross-functional ways of working to ensure teams remain aligned against shared business objectives.

• Significant experience in Digital Trading, eCommerce or Omnichannel leadership roles.
• Proven track record of delivering profitable revenue growth within large-scale eCommerce businesses.
• Strong experience managing both…