Senior Strategy, Planning & Insight Analyst

London Commercial – Pricing and Commercial Performance /Perm - Full-time /HybridMOO is all about making great design available to everyone. We do that by producing premium print and branded merchandise. But it’s as much about how we do it, leading with design, technology and sustainability.

Founded in 2004, we’ve come this far by being obsessed with the happiness of our customers.  Along the way, we’ve built an award-winning and much-loved brand, with exceptional customer satisfaction and Trustpilot ratings. Those customers are typically small and medium-sized businesses based in North America, the UK, and Europe – businesses that, like us, value design and see the brand-building power of putting something real in people’s hands.  

We’ve received the highest business award in Britain, ‘The Queen’s Award for Enterprise’. Part of Tech Nation’s ‘Future Fifty’, we’ve been profiled in the Financial Times, and ranked in the Guardian’s top 10 UK start-ups.

Today we are over 350 people, headquartered in the UK but with many of our people based in the USA and South Africa.

Team Intro The Pricing & Commercial Performance team exists to help MOO make smarter commercial decisions.

We sit across pricing, customer economics, acquisition, CRM, category management, forecasting, and commercial strategy. We help the business understand not just what is happening, but why, what matters, and what we should do next.

We are not a reporting factory. We are a commercial thinking function.

Our work spans everything from customer lifetime value modelling and pricing strategy to board-level storytelling, experimentation, forecasting, and strategic planning. We partner closely with team across Commercial, Finance, Product, Operations, and Technology to challenge assumptions, surface opportunities, and improve decision-making across the business. Due to internal promotions, we are now hiring a new role. This is an opportunity to bring deeper strategic and analytical capability into the team as MOO continues to strengthen its commercial and data foundations.

The Role We are looking for someone who naturally thinks beyond the next quarter.

Someone who enjoys building commercial models, shaping strategic thinking, identifying opportunities hidden in messy data, and translating complexity into clear narratives that drive action.

This role sits at the intersection of commercial strategy, forecasting and planning, customer and revenue modelling, and leadership level insight generation.

You will help MOO better understand the long-term drivers of customer value, revenue growth, profitability, and commercial performance.

You will work on problems that are often ambiguous, loosely defined, and cross-functional in nature.

One week you may be building a lifecycle forecasting model or sizing a new commercial opportunity. The next, you may be developing the narrative for a board presentation or helping leadership understand why a key metric has shifted.

This is not a tactical reporting role.

We are looking for someone who can zoom out, connect dots others miss, and help the business make better long-term decisions.

Strategic Planning & Commercial Thinking Support long-term commercial planning and strategic decision-making across MOOIdentify emerging risks, opportunities, and structural trends across customers, channels, products, and markets

Help shape the commercial narrative around growth, profitability, and customer value

Contribute to business cases, investment sizing, and strategic prioritisation work Forecasting, Modelling & Planning Build forecasting and planning models that move beyond simple cohort reporting

Develop scalable commercial models using approaches such as RFM segmentation, lifecycle modelling, retention modelling, buy-till-you-die frameworks, customer value forecasting and scenario modelling

Translate commercial questions into measurable analytical frameworks

Support development of lever-based forecasting tools that can be used operationally by the business

Insight & Executive Storytelling Produce high-quality insight narratives for senior leadership and board-level audiences

Distil large, complex datasets into clear commercial…