Brand Protection Manager, EMEA

Description & Requirements

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

The lululemon Legal team's purpose is to empower the business while navigating risk and playing in possibility. We are a team that cultivates a culture of connection and curiosity. We thrive by caring for the whole person, fostering an inclusive environment and having fun.

Based in the London Store Support Centre and reporting to the Senior Director, Associate General Counsel with a dotted line in to our Global Brand Protection team this an exciting opportunity to join a growing and dynamic legal team supporting lululemon's operations across EMEA.

• Develop and execute the EMEA and Global Franchise Brand Protection strategy aligned to business and legal objectives.
• Identify, assess, and mitigate risks impacting lululemon's intellectual property, reputation, products, and guests in EMEA.
• Build scalable programmes that support growth into new and emerging markets.
• Provide regular reporting, insights, and recommendations to senior leadership on trends, risks, opportunities, and enforcement outcomes.

• Work closely with global teams on initiatives to identify and address counterfeit products, trade mark infringement, parallel imports, grey market activity, and unauthorised sellers.
• Manage online and offline enforcement actions across marketplaces, social media platforms, independent websites, and physical retail environments in EMEA.
• Drive end-to-end supply chain investigations to identify manufacturers, distributors, suppliers, and organised counterfeit networks.

• Conduct strategic investigations across key EMEA cities, markets, platforms, and distribution channels.
• Develop intelligence-led programmes to identify and disrupt organised infringement networks both online and offline.
• Translate online intelligence into actionable enforcement opportunities, including raids, seizures, customs actions, and legal proceedings.
• Analyse counterfeit trends, emerging threats, and enforcement performance using data-driven reporting and insights.

• Build and maintain strong relationships with customs authorities, police agencies, government bodies, and enforcement organisations in EMEA.
• Develop and deliver customs and law enforcement training programmes to increase awareness of lululemon products and priorities.
• Collaborate with enforcement partners to maximise counterfeit detections, detentions, seizures, and investigations.
• Support industry-wide initiatives through organisations such as INTA, EUIPO, IACC and Anti-Counterfeiting Group (ACG).

• Develop strategic relationships with key online marketplaces, social media platforms, and technology partners.
• Identify creative and proactive solutions to prevent infringement and improve enforcement outcomes.
• Participate in joint investigations and collaborative enforcement initiatives.
• Provide feedback and strategic direction to platform partners regarding tool enhancements and enforcement opportunities.

• Lead the onboarding, management, optimisation, and performance measurement of online monitoring, intelligence, and enforcement vendors.
• Manage budgets, performance metrics, and service delivery against agreed objectives.
• Continuously evaluate and implement new technologies, tools, and intelligence capabilities to improve programme effectiveness.

• Act as the primary Brand Protection partner for franchise markets globally.
• Provide strategic guidance and operational support to franchise partners on enforcement, investigations, training, customs, and market-entry readiness.
• Develop brand protection toolkits, training resources, and reporting frameworks to support franchise and new market expansion.
• Ensure consistent global application of lululemon brand protection standards across partner markets.

• Build strong relationships across Legal, Franchise, Digital, Supply Chain, Retail, Government Affairs, Product, and Regional Leadership teams.
• Develop and deliver internal training programmes to improve awareness of brand protection risks and opportunities.
• Serve as a trusted advisor on brand protection matters across the business.
• Align brand…