Senior Manager, Strategy & Operations

About Fora

Fora is the

our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together.

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan.

At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together.

Founded in 2021, Fora has grown to a team of 200+ full-time employees based in downtown New York City
. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a Linked In Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026). Come build something that hasn't existed before.

We’re seeking a Senior Strategy & Operations Manager to accelerate the growth of Fora across the UK. Reporting to the Head of International (based in NYC), this leader will help drive advisor growth and success and ensure scalable, best-in-class operations on the ground. They will unlock advisor potential by building operational infrastructure, supplier pipelines, and a real multi-city presence in the UK.

This role is based in London or New York City, with regular travel across the UK (Birmingham, Manchester, Edinburgh, and other key cities) or (if not based in NYC) also quarterly travel to New York City.

• Execute Fora’s UK strategy, aligned with broader international priorities and KPIs.
• Own end-to-end KPI tracking, weekly reporting, operational forecasting, and performance analysis, translating insights into clear actions.

• Operationalise UK priorities across key work streams, building and continuously improving the processes, tools, and infrastructure required to support advisors and scale the market effectively.
• Oversee localisation and optimisation of key tools and workflows, including Hub Spot, Intercom, Retool, and Whats App.
• Build and refine operational processes across advisor onboarding, support, training, payments, compliance, and other areas critical to a high-quality advisor experience.
• Partner with General Counsel and relevant HQ teams to support adherence to UK regulatory and compliance requirements.

• Coordinate and execute UK marketing initiatives across PR, brand, partnerships, and events.
• Develop locally relevant messaging, content, partnerships, and client-facing experiences that strengthen Fora’s presence in the UK.
• Oversee the advisor conversion funnel in partnership with Sales, ensuring Fora attracts and onboards high-quality advisors.
• Monitor acquisition performance, identifying opportunities to improve conversion and growth efficiency.

• Own the end-to-end UK advisor experience, proactively identifying and addressing gaps across onboarding, training, support, platform tools, partnerships, client-facing materials, and community engagement.
• Develop initiatives that help UK advisors build their businesses, engage with the Fora community, and get the most from Fora’s platform.
• Build and manage relationships with local travel partners, tourism boards, and…