Principal Enablement Advisor

Showpad is the leader in revenue effectiveness, helping organizations in complex, field-driven industries turn strategy into execution and execution into measurable growth. Purpose-built for industrial organizations such as those in manufacturing, consumer packaged goods, and medical device companies, Showpad’s AI-native platform unifies content management, sales readiness, buyer engagement, and revenue intelligence into a single system of execution.
Powered by GenieAI and grounded in trusted first-party data, Showpad enables revenue teams to automate workflows, scale winning behaviors, and reclaim lost revenue across every customer interaction. More than 2,000 global organizations rely on Showpad to drive consistent, high-impact performance in the field.

Built for effectiveness and recognized for excellence, Showpad is consistently named a Leader by Gartner, Forrester, IDC, and Aragon, and backed by 2,500+ five-star reviews on G2 and Gartner Peer Insights.

Reporting to the VP Revenue Effectiveness and Value Creation, the Principal Enablement Advisor will be the primary architect of Showpad’s formal Enablement Advisory (EA) motion. This role is critical in guiding our clients through their enablement maturity journey, leveraging our software and high-level domain consulting to unlock their full potential. You are an enablement expert passionate about consulting customers on enablement strategy, best practices, ROI optimization and customized solutions that align with their unique business needs and objectives.

You will own the Enablement advisory service infrastructure with the explicit goal of driving services revenue and helping our customers get access to world class and cost effective Enablement consultation. Leaning into Showpad's position of being a strategic partner through both our software and services, you will drive higher win rates on enablement-influenced deals and secure the long-term maturity and success of our global customer base.

In doing so, you will empower clients to fortify their Enablement strategy and optimize their usage of Showpad to drive their strategy forward, resulting in palpable Enablement impact and real business results.

• In partnership with Revenue Effectiveness leadership, build and scale the Enablement Advisory services infrastructure into a scalable model designed to hit FY27 revenue targets.
• Drive the evolution of Enablement Advisory Frameworks and assets such as the Showpad Enablement Maturity Model and develop net-new proprietary frameworks, templates, and "plays" that customers use to define their GTM strategy.
• Iterate on the EA playbook in partnership with the VP Revenue Effectiveness and Value Creation and key stakeholders in Professional Services to ensure alignment between sales and professional services delivery.
• Tweak the pricing and packaging strategy for this offering as pipeline is built, and Own the enablement of internal GTM teams, up-skilling them on the Enablement domain to ensure the organization can bring the value of these services to market
• Alongside our Account Executives and Account Management teams, develop strong and value driven relationships with select prospects and customers by offering tailored Enablement Advisory services in the context of their enablement level of maturity, business challenges and objectives.
• Doing your own research, and working with account teams, identify high-value prospects where advisory can provide the most impact; own the business case assembly and quantified impact analysis for these deals.
• Conduct needs assessments for our clients to identify gaps and opportunities in our clients’ Enablement strategy, process, programs and talent.
• Ranging from one time to multi month engagements, consult customers on a variety of Enablement services including but not limited to; building an enablement strategy, ROI optimization, executive alignment change management processes, designing Enablement programs that stick, and content strategy/ governance models.

• Establish executive-facing reporting…